MUNICH — Paulaner, one of the largest breweries in Munich and the international leader of the weiss bier market, has launched a new website to communicate with these worldwide markets: www.paulaner.com.
The new website is available in Italian, French, Spanish, Russian, Chinese and English. The English section includes package information specific to the US market. The increasing popularity of the the brand abroad and expansion into now nearly 70 international markets, prompted the company to create the new site.
Visitors can spend hours of fun exploring the site. Need to brush up on German lingo before heading to Oktoberfest? The site features interactive audio that teaches the correct pronounciation of some of the most important German terms need to navigate Oktoberfest, including: how to order a beer; how to pick up the opposite sex other at Oktoberfest; how to toast in German, and many more. Also, learn about the rich brewing tradition of the Paulaner Brewery.
Paulaner is on the cutting edge of current technology in creating this site, with the ability to view the site on most computers as well as iPhones and iPads. To ensure global use of the site, it has been programmed with a filter that will automatically detect what browser is available to view it.
Paulaner HP USA, purveyor of the world’s finest beers, is headquartered in Littleton, Colo., and imports Paulaner, Hacker-Pschorr, Fuller’s, O’Hara’s Irish Stout, Fruli, Birra Dolomiti and Dixie beers, Vigna Dogarina and Cavallina wines, and Fuchen herbal liqueur. This list of fine imports is now available throughout the United States at upscale, on-premise establishments. www.paulaner.com