LITTLETON, CO – The marketers of O’Hara’s Irish Stout and Irish Red redesigned the brand’s four-pack carrier as well as re-branded new case cartons to make the process of stocking and displaying the brands even simpler. The four-pack carriers are easy to pick up at the bottle neck and come in new case cartons, or “mother cases” offering a better display and better branding opportunities.
“We had several distributors express frustration with the prior packaging, so we took what they had to say and made significant changes to solve the issues,” said Dave Britt of Paulaner HP USA and brand manager for O’Hara’s. “With the new, stronger design and materials, the four-pack no longer tears apart. You can pick up a bottle neck and the package now stays in place.”
O’Hara’s four packs now come in shelf-ready case cartons versus a shrink-wrapped cardboard tray. The new mother cases allow for better branding and display creation. A perforated line on the top half of the box makes it easy to use for retail displays, special events or sponsorships.
“O’Hara’s Irish Stout is a delicious, authentic and true stout with nut and butter flavors, a weighty body and tart crispness that the sophisticated American beer drinker has grown to love,” said Britt. “We are excited to have new packaging to help improve and boost sales.”
O’Hara’s Irish Stout, from Ireland’s best loved micro-brewery Carlow Brewing Company, was named the World’s Number One Stout, above 74 competing products at the world’s most prestigious beer competition, the Millennium Brewing Industry’s International Awards. Even people who normally don’t favor dark stout beers can appreciate its subtle nutty and coffee flavors and creamy finish. The Irish Times has raved about it and the native sons of Ireland just can’t get enough, as sales of O’Hara’s Irish Stout have tripled over the last two years in Ireland.