The brewer is determined to make what it calls the reverse migration as No-Li is the creation of generations of people migrating from the Eastern seaboard to settle in Spokane. They will be returning the favor and sharing No-Li with the Eastern seaboard soon to Ellis Island, the East Coast and a few points in between.
“Our homegrown hand-sell team has been connecting with local beer drinkers in local stores for the past seven weeks and have helped No-Li 22 oz. bottle sales soar one customer at a time from 23 cases in April to more than 700 cases in a six-week period,” John Bryant, No-Li co-founder and industry beer veteran said. “Safeway Stores across Eastern Washington and N. Idaho placed No-Li 22-ounce bottles of Crystal Bitter, Silent Treatment Pale and Born & Raised on displays…and Ka-Boom! People loved it. We also towed the line for the beer industry and help customers find other beers that they are looking for. We sold No-Li and we sold the beer industry. Then, it all sold.”
Using the same hand sell “demo” model that has made them successful locally, No-Li plans to head east to Ft. Collins and Denver, Colo., just as soon as they can expand to keep up with local demand, and then on to Brooklyn, NY, Washington, D.C., and Maryland this fall.
“We are a part of a craft beer tidal wave in the Inland Northwest that builds itself through personal customer connections and we plan to make those personal connections in all markets we touch,” Bryant said. “No-Li represents the values of hard-working individuals in the area who appreciate quality craft beer made with quality local ingredients by quality local people, no less! We rolled up our sleeves and went old-school, the way it has been done by industry pioneers for decades and since prohibition. And, it’s a blast!”