New Holland Brewing Co. is expanding its distribution to three New England states, per an agreement with L. Knife & Son, the company announced today.
Beginning next week, the Holland, Mich.-based brewery’s beers will be available, both on draft and in bottles, throughout Massachusetts, Connecticut and Rhode Island.
Additionally, the company’s spirits will also be available in Massachusetts and Connecticut, but not Rhode Island, Jacqueline Ryfiak, New Holland’s sales and marketing support coordinator told Brewbound.
Ryfiak added that New Holland has no immediate plans to begin distributing throughout other parts of New England. Nevertheless, Fred Bueltmann, the brewery’s vice president of sales and marketing, said he was excited to take on the Northeast market.
“We’re looking forward to getting out there, meeting people and bringing some great flavors from the Midwest to our craft brothers and sisters in New England,” said Bueltmann, in a press release.
The brewery is hosting launch events next week at bars in Boston, Mass. and Pawtucket, R.I.
The full press release below:
Holland, Mich. — Holland, Michigan-based craft brewery and artisan distiller, New Holland Brewing Company has announced plans to distribute their products to New England beginning mid-June. There will be a handful of events in Massachusetts, Connecticut and Rhode Island to celebrate the launch in the Northeast. Products will be available in the region at restaurants, pubs and retail locations.
“We’re heading east to some fun launch events in Massachusetts, Connecticut and Rhode Island” says New Holland Vice President of Sales and Marketing, Fred Bueltmann. “We’re looking forward to getting out there, meeting people and bringing some great flavors from the Midwest to our craft brothers and sisters in New England.”
New Holland is working with L. Knife & Son companies who have several craft beer distribution branches in New England.
“L. Knife & Son are an amazing partner,” says Bueltmann. “After over a hundred years in their business, they have a tremendous amount of knowledge about the industry. But more than that, they are passionate about the products they distribute and that’s the key to a great partnership.”
New Holland will release a variety of beer and/or spirits in each market — please go here for a complete listing of brands you can find by state.
“New England and beer have a great history together,” says New Holland Co-founder and President, Brett VanderKamp. “Our forefathers were beer lovers. This is where they hung out over some pints and planned a revolution. We think craft beer pairs particularly well with historical references and social uprisings.”
Check out the preliminary events for New Holland’s launch in New England:
Wednesday, June 18th
Rhode Island Launch at Doherty’s East AvenueÔÇ¿342 East Avenue — Pawtucket, Rhode IslandÔÇ¿7:30pm — 9:30pm
Join us for a meet and greet with New Holland crew, as we bring along some of our tasty brews like — Mad Hatter IPA and Dragon’s Milk Barrel-Aged Stout.
Thursday, June 19th
Boston Launch at Stoddard’s Fine Food & AleÔÇ¿48 Temple Place — Boston, MassachusettsÔÇ¿6pm-9pm
Join us for a meet and greet with New Holland crew, as we bring along some of our great beer and spirits like — Mad Hatter IPA, Dragon’s Milk Barrel-Aged Stout and Beer Barrel Bourbon.
About New Holland Brewing Co.ÔÇ¿
New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.
New Holland brews and distills at two locations in Holland, Michigan: our production facility on the north side and our Pub & Restaurant in downtown Holland. The restaurant welcomes guests seven days a week and production tours are on Saturday afternoons. We welcome visitors and locals alike, and appreciate the opportunity to share our artisan approach through warm hospitality and enriching education.
With just under 150 employees, New Holland Brewing Co. sells its beer and spirits across a growing regional landscape, while anchored in the upper Midwest. In 2012, our production facility underwent substantial development including the tripling of our brewing capacity through outdoor fermentation, the addition of a centrifuge and the expansion of our Dragon’s Milk cellar. In 2013, the company is expanding its distilling capabilities, renovating the downtown Holland Pub & Restaurant and focusing on the integration of Michigan agriculture; hops, wheat and barley, into several new and existing brands.