MILWAUKEE — MKE Brewing Co. is leading the trend when it comes to the evolution of craft beer packaging with the introduction of the Lo-Gii Asian Spiced Wit 12 oz. can 15-pack, launching this week. This casing size and style is a first for any Wisconsin craft brewer. In addition, they are only the second craft brewer in the nation to integrate the new quantity concept.
Lo-Gii Asian Spice Wit is a full-flavored, extremely sessionable descendent of the brand’s monster O-Gii Imperial Wit Beer. Traditional orange peel and coriander meld with fresh cut ginger, culminating with an infusion of Rishiʼs green tea for a vibrant taste unlike any other. Clocking in at 4.8% ABV and full of flavor this Wit will quench even the heartiest of thirsts.
“From innovative brews to unique packaging and design, we are always looking for ways to continue the evolution of the MKE Brewing Co. brand,” says Milwaukee Brewing Co. founder Jim McCabe. “O-Gii Imperial Wit was the first of its kind to introduce an Asian spice influenced and green tea infused Wit beer at 9.2% ABV. Lo-Gii Asian Spiced Wit has all unique flavor of its predecessor yet in a much more sessionable version. In addition, the 12 oz. cans are a first for our brand and the 15-pack design is one of first in the nation for craft brewers.”
The Lo-Gii Wit 15-packs will retail for $15.99 and be available at locations where MKE Brewing CO. products are sold, including but not limited to:
- Discount Liquor (Milwaukee and Waukesha)
- Ray’s Wine and Spirits
- Avenue Liquor
- Consumer Beverage
- Whole Foods
- Bluemound Liquor
- Metro Mart
- Festival Foods
- Piggly Wiggly
- Pick n’ Save
ABOUT MKE BREWING CO.
MKE Brewing Co. started as a brewpub, the Milwaukee Ale House, in October 1997 in Milwaukee’s Historic Third Ward. Founder Jim McCabe took his love for home brewing and his engineering background to design a functional and robust 15 bbl brewpub when Milwaukee was still a lager town.
Fast forward 10 years and over 300 innovative beers later to November 2007 when MKE Brewing Co kegged off their first brew at their 2nd St. Brewery located in the trendy Walkers Point neighborhood. The 50 bbl brewing and packaging facility allowed MKE Brewing Co to meet the demand of their ever-popular Ale House brews and start brewing more styles that they always wanted to.
A WDNR Green Tier Certified brewery, MKE Brewing Co. prides themselves on flexible and energy saving efforts to reduce their carbon footprint. With initiatives such as the 28 solar hot water panels on the roof, a bio-diesel boiler fueled by fryer oil from local restaurants, clean wastewater conservation, donating spent grain to local urban farm Growing Power and as the first micro-cannery in Wisconsin, MKE Brewing Co is at the forefront of Green Tier conservation efforts.
McCabe along with principal partner Jim Hughes have experienced tremendous growth over the last few years, constantly expanding the brewing capacity of their 15,000 square foot facility. MKE Brewing Co. is committed to creating innovative, well-balanced, approachable beers that appeal to the craft beer aficionado and new craft beer drinker alike.
Head brewer Robert Morton and his team pride themselves on taking the artisan approach to brewing, using only the finest local ingredients and never making compromises. MKE Brewing is currently distributed in Wisconsin, Illinois, Minnesota and North Dakota.