CHICAGO — Throughout the month of December, Miller High Life will celebrate the brand’s rich heritage and the holiday spirit by airing three vintage television spots from the acclaimed “High Life Man” campaign.
The three television spots, “Alternative Fuels” (2003), “Waiting” (1999) and “Pondering” (1999), originally aired as part of the “High Life Man” campaign. Each of these ads captures the brand’s personality, highlighting its humor, authenticity and the notion that High Life is a simple, no-frills beer.
“Miller High Life has a rich history filled with decades of classic advertisements that help tell the brand story,” said Kedric George, director of heritage and economy brands for MillerCoors. “We brought these ads back from the archives to give fans a look into our past and celebrate the values that have stayed true to High Life for over 112 years.”
Airing the vintage television spots is one of many ways the brand has tapped into its archives in recent months. In October, Miller High Life debuted limited-edition heritage packaging and a menswear collection with Stock Mfg. Co., both inspired by the brand’s iconic advertising throughout its history.
The “High Life Man” advertisements will air in Cincinnati, Minneapolis, Madison, Des Moines, Columbus, Louisville, Lexington, Chicago, Detroit, Green Bay and Milwaukee. The spots, created by agency Wieden & Kennedy, were directed by Academy Award winner Errol Morris and feature voiceover actor Doug Jeffers. For more information on Miller High Life, visit MillerHighLife.com, Facebook.com/MillerHighLife and follow @MillerHighLife on Twitter.
About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.