Starting in 1996 by self-distributing 100 cases from the back of his Grandmother’s car, Cowan has been able to grow Shmaltz into a brand that is now sold in 30 states and is on pace to produce 12,000 barrels this year and has become notable for its loose, humorous branding.
A devoted contract brewer, part of Cowan’s presentation will discuss the challenges and opportunities conferred on a startup brewer by the contract brewing process. Cowan will also provide guidance concerning the decisions contract brewers face when determining a distribution strategy and the challenges that are unique to that style of production as they look to grow.
The Brewbound Craft Beer Session will be held on June 5th at the Metropolitan Pavilion, a meeting and event space at 125 W. 18th Street in Manhattan. The event is co-located with BevNET Live, a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors.
Early registration is available through April 15. To sign up for the event online, please visit the registration page. Additional questions regarding registration and sponsorship inquiries can be directed to Chris Furnari at 617-231-8828 or firstname.lastname@example.org.
About the Brewbound Craft Beer Session:
The Brewbound Craft Beer Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts.
About Jeremy Cowan and Shmaltz Brewing Company:
Jeremy Cowan is the founder and proprietor of Shmaltz Brewing Company – the world’s smallest, largest, and most award-winning Jewish Celebration and Sideshow Freak beer company. Born in West Los Angeles into a second-generation Californian Jewish family, Cowan grew up in the suburbs of San Francisco. After graduating from Stanford University with a degree in Humanities, he embarked on a series of job stints in the arts and the bar and beer world until starting an experimental microbrew project called HE’BREW: The Chosen Beer in 1996. Drawing inspiration from pioneering craft breweries, local artists, popular culture, and a couple of transformative trips to Israel, Cowan created HE’BREW Beer as a celebration of the American Jewish experience in the form of sophisticated and inventive craft beers. In 2007, Cowan launched Coney Island Craft Lagers, a second brand that explores the creative potential of lagers and invokes the iconic imagery and sideshow culture of Coney Island in Brooklyn, New York. Shmaltz Brewing Company now distributes HE’BREW Beer and Coney Island Craft Lagers in over 30 states, Canada and Australia.