June 2012
- 7:45-9:00 – Registration & Breakfast
- 9:00 – Welcome – Opening remarks with Brewbound.com Editor, Chris Furnari.
- 9:05 – 9:45 – Becoming a Leader with Core Business Values (video footage) – A Keynote Address by Greg Koch, CEO and co-founder, Stone Brewing Co. Followed by Q&A.
- 9:45 – 10:00 – Beyond the Bottle Shop (video footage) – A presentation on growing sales into broader retail channels by Adam Lambert, VP of Sales, Dogfish Head. (immediately followed by Retailing Panel)
- 10:00 – 10:30 – Retailing Panel:The Fight For Shelf Space (video footage) – A discussion of key channel strategies for craft brewers. Featuring Joseph Kaczynski, National Channel Manager, Boston Beer Co., Tom Fox, Partner, CM Profit Group and Adam Lambert, VP of Sales, Dogfish Head.
- 10:30 – 11:00 – NETWORKING BREAK
- 11:00 – 11:40 – Put Your Beer on a Platform (video footage) – A case study on the measurable ways social media can boost craft beer sales, with Greg Avola, CTO and co-founder of Untappd. Followed by Q&A.
- 11:40 – 12:20 – The Ever Expanding Craft Beer Landscape – What have we learned and where are we going? A discussion with Brewers Association Craft Beer Program Director, Julia Herz.
- 12:20 – 1:30 – LUNCH
- 1:30 – 2:10: – Magic Hat: An Entrepreneurial Success Story (video footage) – Strategic decision making from inception to exit featuring Magic Hat Founder Alan Newman. Followed by Q&A.
- 2:10 – 2:30 – Capacity Constraints in a Crowded Market (video footage) – reflections on growing craft beer through distribution and the ongoing issue of supply, featuring Steve Hindy, Brooklyn Brewery President and co-founder. Followed by Q&A.
- 2:30 — 3:10 – The Rising Craft Distribution Networks (video footage) – Can distribution networks provide a new way for craft brewers to work with their wholesale partners? A presentation by Jim Schembre, GM, World Class Beer.Followed by Q&A.
- 3:10-3:40 NETWORKING BREAK
- 3:40–4:20 – Brand strategy under the digital, traditional and social media microscope (video footage) – featuring Mike Schneider, SVP of Allen & Gerritsen, Followed by Q&A.
- 4:20 – 5:00 – Contract Brewing Case Study (video footage) – How Shmaltz Brewing grew an established, thriving brand – sans the brick-and-mortar roots. Featuring Jeremy Cowan, Founder, Shmaltz Brewing. Followed by Q&A.
- 5:00 – 5:30 – Brewers Round Table (video footage) – A group discussion that looks to the future of the craft beer industry, with Greg Koch, Alan Newman, Steve Hindy and Jeremy Cowan.