Einstök Introduces New Wee Heavy Ale


AKUREYRI, Iceland – Five years ago today, Einstök Ölgerð began selling beer throughout Iceland. Now they serve their award-winning beers in 22 countries throughout the world and are the #1 craft beer out of Iceland. In a Reykjavik celebration held to thank their loyal Icelandic customers, Einstök officially launched its newest style, the Icelandic Wee Heavy.

Einstök Icelandic Wee Heavy is an 8.0 ABV Scotch Ale brewed with handpicked angelica and birchsmoked Icelandic barley. It will be sold year-round in 330ml bottles and on draft in various keg sizes. It is available now in Iceland and will be launched in Europe in the next few weeks. It will be available in the United States in early 2017.

Based on data from Statistics Iceland, Einstök is now the largest exporter of alcoholic beverages from Iceland, representing nearly 80% of all exports in the category in 2016. The beer is widely available throughout Iceland and is also available in the United States, United Kingdom, Ireland, Norway, Denmark, Sweden, Finland, Germany, Poland, Holland, Belgium, Luxembourg, France, Portugal, Switzerland, Austria, Estonia, Latvia, Lithuania, Greenland and China.

Most recently, Einstök entered the Wisconsin market (distributing through Beer Capitol, CJW, Inc. and Frank Beer Distributors) and, in addition to Powers Distribution, began working with additional distributors in Michigan (HIS Distributing, JP O’Sullivan Distributing and O&W), with more expected to join soon. Einstök is currently available in 15 U.S. states, including AL (United-Johnson Brothers), AR (Glazers), CA (Wine Warehouse), CO (Tivoli), DE (Regal Wine), FL (Republic National), IN (Rhoades), MI, MS (Mitchell), NJ (Regal Wine), NY (Oak Beverage and Boening Bros.), PA (Shangy’s), TN (Lipman Brothers and AS Barboro), TX (Andrews) and WI.

To learn more about Einstök and to access the Ale Locator, visit www.einstokbeer.com.

About Einstök Beer Company

Located just 60 miles south of the Arctic Circle in the fishing port of Akureyri, Iceland, the Einstök Brewery taps the purest water on Earth to create its craft ales. At present, Einstök brews Icelandic White Ale, Icelandic Arctic Pale Ale, Icelandic Toasted Porter, the new Wee Heavy Scotch Ale and two seasonal brews: Icelandic Arctic Berry Ale and Icelandic Doppelbock. Visit the Ale Locator at www.einstokbeer.com and follow Einstök on Instagram (@einstok), Twitter (@einstokbeer), and Facebook at www.facebook.com/Einstok. Drink. Conquer. Repeat.