Deschutes Expands in Wisconsin

After successfully launching its products with Wirtz Beverage Group in Illinois last year, Oregon’s Deschutes Brewery today announced that beginning July 1, its beers will be available throughout Wisconsin, per an agreement with the distributor’s outfit in the Badger State.

Initially, the brewery will roll out Mirror Pond Pale Ale, Black Butte Porter, Chainbreaker White IPA, as well as its summer seasonal, Twilight Summer Ale, in 6-packs and on draft.

Thus far in 2014, Deschutes has launched new markets in Ohio, Kentucky, and in Central and Western Pennsylvania. Additionally the brewery expects to expand into Michigan later this year.

The full press release is below:

Bend, Oregon — Deschutes Brewery announced today that its craft beers will be available in Wisconsin starting July 1, 2014. The Oregon-based brewery will be partnering with Wirtz Beverage Wisconsin for statewide distribution of its beers.

Stacy Denbow, expansion manager for the brewery, said, “Wirtz Beverage has been a great partner for us in other markets and we’re looking forward to complementing their beer portfolio in Wisconsin with our handcrafted beers.”

Beer is slated to be available statewide July 1st with launch events scheduled the week of July 14, 2014. Initially, Deschutes Brewery will be offering Mirror Pond Pale Ale, Black Butte Porter, the nation’s number one selling craft porter, Chainbreaker White IPA, and its summer seasonal, Twilight Summer Ale. The beers will be available in 6-packs (12-oz bottles) and draft.

“Wisconsin is home to beer lovers and there’s no doubt Deschutes’ entry into the market with some of their most well-loved brands causes great excitement,” said Nate Phippen, vice president of sales for Wirtz Beverage Wisconsin. “We’re extremely proud to play a role in bringing their beers here and confident Wisconsin will be a huge opportunity for them.”

To support its craft beer partners, Wirtz Beverage Wisconsin has invested in a dedicated, statewide Craft Beer Team. That team includes beverage industry experts and beer aficionados focused on brand education and sales performance. The team is led by Paul Nowak, Craft Beer Sales Manager; Brooke Roehl, Craft Beer Brand Manager; and Phil Kuhl, Craft Beer Specialist. As shown in part by the development of this specialized team, Wirtz Beverage has made significant statewide investments into the craft beer business this year. The company plans to devote even more resources into the category in the year ahead to inspire long-term growth in Wisconsin.

Deschutes Brewery prepared for growing its distribution area over the past few years by increasing capacity at their main brewing facility to 450,000 barrels. In 2014, Deschutes launched in Ohio, Kentucky, Central and Western Pennsylvania, with Michigan rounding out the brewery’s expansion later this year.

About Deschutes Brewery

Founded in 1988 as a brew pub in Bend, Oregon, Deschutes Brewery is known for brewing a diverse line-up of award winning beers including fan favorites Black Butte Porter and Mirror Pond Pale Ale. From the beginning, fine ingredients and hand-crafting have been the focus — for both the beer and the food. In 2008, the brewery opened a second pub in Portland’s Pearl District. Deschutes Brewery now ships beer to 25 states and around the world from its main brewing facility located on the banks of the Deschutes River. To find out more, visit or follow on Facebook (/Deschutes.Brewery) and Twitter (@DeschutesBeer).

About Wirtz Beverage Wisconsin

Wirtz Beverage Wisconsin is a member of Wirtz Beverage Group, one of the North America’s leading wholesalers of wine, spirits and beer brands. Statewide affiliates also include operations in Illinois, Nevada, Minnesota, Missouri and Iowa as well as Canada. Wirtz Beverage Group is a division of Wirtz Corporation whose diversified holdings also include banking, real estate, insurance and the Chicago Blackhawks Hockey Team.