Los Angeles, CA — The Forum, presented by Chase, and Corona Light announced today a marketing partnership that will make Corona Light an Official Partner of the Forum. As part of this partnership, Corona Light will have a prominent presence at bars and concession stands both inside and outside of the celebrated venue. The “Fabulous” Forum is one of the first venues to carry Corona Light draft, which recently became available on tap at select locations throughout Southern California
“We are excited to welcome Corona Light as the first beverage partner of the ‘Fabulous’ Forum,” said Sid Greenfeig, senior vice president, West Coast business operations, the Forum. “Corona Light will be offered on tap in a major music and entertainment venue for the first time ever and, as an official partner of the Forum, will have a substantial promotional presence at the venue’s bars and concession areas.”
As an Official Partner of the Forum, Corona Light will have significant branding exposure at all Forum bars and restaurants, including the naming of the “Corona Light Concourse Bars” in the north concourse, as well as branded napkins, drink mats and tabletop signage. Corona Light and Pacifico, both exclusively imported and marketed in the U.S. by Constellation Brands Beer Division, will also be available for purchase throughout the Forum. Additionally, Corona Light will have the opportunity to provide exclusive VIP experiences to select Forum shows to its customers.
“We are thrilled that Corona Light draft is part of the rebirth of the ‘Fabulous’ Forum,” said Ann Legan, VP of Brand Marketing for Corona Light. “What better way to introduce our newest draft offering to Southern California consumers than by partnering with one of the area’s most iconic destinations. We are proud to be an Official Partner of this celebrated venue.”
The Forum recently underwent a reinvention that has created a thriving venue for both artists and music fans. New amenities include: a completely modernized arena bowl with superior acoustics; approximately 8,000 square feet of new event level hospitality offerings; lavish new VIP clubs; a 40,000 square foot outdoor terrace; and seven star-caliber dressing rooms as well as a return to the venue’s original exterior color — now officially known as “Forum Red.”
Since its re-opening on January 15, the Forum has hosted some of the biggest names in music and entertainment. Chelsea Handler’s “Uganda Be Kidding Me Live” tour will take over the Forum on April 26, followed by “Glory 17” and “Glory: Last Man Standing” kickboxing on June 21, Armin van Buuren’s “Armin Only: Intense” is scheduled for May 9, followed by the Backstreet Boys on May 29. Ramon Ayala will take the stage on July 26, followed by Queen + Adam Lambert on July 3, KISS and Def Leppard on July 8, Boston on July 29 and Aerosmith on July 30. Arcade Fire will bring their “Reflektor” tour to the Forum on August 1 and 2 Pepe Aguilar is scheduled to perform on October 18 and will be followed by Justin Timberlake, for the second time, on November 24 and Fleetwood Mac on November 28, 29 and December 6.
About the Forum:
The Forum underwent a reinvention that has created a thriving venue for both artists and music fans. The Forum opened on January 15 as the largest indoor performance venue in the country designed with a focus on music and entertainment. Architecturally, the interior of the bowl has been completely modernized and features flexible seating, ranging from 17,500 seats to 7,000 seats, enabling the venue to attract a wide variety of events. In addition to completely refurbished concourses, fans will enjoy approximately 8,000 square feet of new event level hospitality offerings, including food and beverage, merchandise and bathrooms. A tinted glass wall separates this concession area from the arena; ensuring fans do not miss a moment of the performance. Additionally, the Forum delivers a one-of-a-kind experience for artists thanks to its superior acoustics, intimate ambiance and state-of-the-art facilities. The new Forum was designed with artists in mind and includes seven, star-caliber dressing rooms that feature upgraded amenities, providing an unparalleled experience for all entertainers and performers. For more information, please visit www.fabulousforum.com.
About Constellation Brands Beer Division:
Constellation Brands Beer Division is the #3 beer company in the U.S. and the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market. The portfolio includes Corona Extra (the #1 imported beer in the U.S. and #5 beer overall), Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria beer brands. The Beer Division also imports the Tsingtao beer brand in the U.S. For more information, visit www.cbrands.com.