Video presentations from the Brewbound Session Winter 2012 are now available on Beverageschool.com, BevNET.com Inc.’s on-demand, video-based learning site. BeverageSchool.com is specifically designed for newcomers and entrepreneurs in the beverage space.
Brewbound.com hosted 130 beer industry professionals last November at the Paradise Point Resort and Spa in San Diego, Calif. for its second conference offering craft brewers a unique chance to learn and network with industry experts. Focusing on the business side of craft beer, the conference provided an excellent opportunity to learn marketing, investment, and distribution strategies.
Attendees of the event heard from founders of some of the most successful craft breweries in the country, including New Belgium co-founder Kim Jordan, Oskar Blues founder Dale Katechis, and Lagunitas Brewing founder Tony Magee. The Brewbound Session also offered unique insights on branding, sales, and marketing from top executives at Sierra Nevada, Golden Road Brewing, Whole Foods, A.C. Nielsen, First Beverage Group, TapHunter.com, RocketHub, and tbd Creative.
For those who were unable to attend the event in person and missed the live video stream of the event, or for attendees who would like to review some of the presentations from conference, you will now able to access all of the day’s discussions at BeverageSchool.com. While a subscription fee is required to view most content on the site, Brewbound is pleased to offer Magee’s entire talk, in which he discussed the humble beginnings of Lagunitas and provided audience members with key insights into the branding strategies behind one of the country’s most recognizable IPA labels, at no cost.
The question and answer session that followed Magee’s presentation is also available for free.
To access the remaining speaker presentations, as well as wide variety of in-depth, beverage-focused content, sign up for www.beverageschool.com, and get up to speed on trends and important learning tools that will help you grow your business fast.