Ciderboys to Release Pineapple Hula

STEVENS POINT, Wis. — Splash a wave of refreshment on your summer fun with Ciderboys Pineapple Hula, a new summer seasonal hard cider mixing the smooth, sweet citrus taste of fresh Hawaiian pineapple with the crisp, tart sweetness of apple cider.

The latest “fruitful pairing” from the Wisconsin-based cidermaker is now available at retail wherever Ciderboys products are sold in six-packs of 12-ounce non-returnable bottles and on draft. Pineapple Hula is also available in select states in Ciderboys’ hard-cider Variety 12-pack, which also features Ciderboys First Press, Strawberry Magic and Peach County.

“Pineapple Hula’s combination of fresh pineapple juice from Hawaii and apple cider will dance on your tongue when you take your first sip,” said Gabe Hopkins, Ciderboys Head Cider Maker. “The wave of flavor is a robust blend of sweetness and tartness that makes for a really refreshing summer beverage.

Fruitful Pairings

Pineapple Hula is Ciderboys’ latest “fruitful pairing” — unique hard ciders blending unexpected fresh fruit flavors with the crisp taste of apple cider for refreshingly different adult beverage experiences.

Pineapple Hula joins Ciderboys’ lineup of seasonal pairings, which include spring seasonal Raspberry Smash, alive with the tartness of raspberries; summer seasonal Peach County, bursting with pure peach flavor; fall seasonal Cranberry Road, an inspired pairing of apple cider with cranberries; and Mad Bark, a winter seasonal offering the sweetness of apple enlivened by the aromatic spiciness of natural cinnamon. Ciderboys year-round products are First Press, a traditional hard cider and Strawberry Magic, formerly Magic Apple, which blends fresh strawberries with apple cider.

First introduced in Wisconsin in 2012, Ciderboys hard ciders have steadily expanded into new markets and are now available in 22 states, including California and Kansas starting in early June, according to Joe Martino, Ciderboys Cider Co. Operating Partner.

“Ciderboys continues to fulfill our promise of delivering unexpected fruitful pairings that delight hard-cider fans,” Martino said. “Our innovative, delicious combinations of hard apple cider with fresh fruit flavors are unchallenged in the hard-cider market. Pineapple Hula is the latest example of the innovative refreshment we provide hard-cider fans.”

About Ciderboys Cider Co.

Based in Stevens Point, Wis., Ciderboys Cider Co. makes its carbonated hard ciders with natural fruit flavors and apple juice from fresh Washington State apples. The juice is heated to pasteurize it then fermented at cool temperatures in shining stainless steel tanks.

Ciderboys uses a special hard-cider yeast imported from France, where hard ciders have quenched thirsts since the Middle Ages. The fermentation process is cool and slow, taking approximately two weeks for each batch. When fermentation is complete, the cider goes through a filtration process that renders a clear, sparkling liquid. No sugar is added to Ciderboys products, which are naturally gluten free.

For more information and where to find Ciderboys products, visit