BROOKLYN, N.Y. — Brooklyn Brewery is taking its neighborhood on the road. Collaborating with friends old and new, the Brewery has bundled up some of its favorite events into The Brooklyn Brewery Mash as a benefit for Slow Food USA. Kicking off at SxSW Interactive in Austin, The Mash will drop in 11 cities during 2013 and roll out a roster of parties, comedy, concerts, pop-up supperclubs and readings, all featuring humanity’s favorite beverage.
“The Mash is an expression of Brooklyn art, music, food and the cultural links we see with many cities around the world,” says Brooklyn Brewery President & Co-founder Steve Hindy. “There is a revolution happening in the world of food and the world of beer, and we are happy to celebrate this revolution with our friends around the US.”
NYC food and art organizations have been closely linked to Brooklyn Brewery from the beginning. Be it a beer dinner, cook-off, concert or film festival, the ethos of these happenings has consistently mirrored the consideration and creativity behind the making of The Brewery’s beer. Paired with the flavor and flair of Brooklyn, classic nightlife is reimagined as a more interactive experience. During The Mash, participants will enjoy core and rare Brooklyn beers.
Helping color in The Mash, NBNY, the organizers of Brooklyn’s Bring to Light festival, will create their immersive installations of light and projection art throughout the tour. Continuing a tradition of giving back, Brooklyn Brewery cooked up The Mash as a benefit to Slow Food USA. Proceeds from every ticket sold will go to Slow Food chapters in each city.
“We’re absolutely delighted to have the support of the Brooklyn Brewery as it launches its Mash tour,” says Richard McCarthy, Executive Director of Slow Food USA. “Brooklyn Brewmaster Garrett Oliver has been a Slow Food supporter for a long time and we’re looking forward to the celebrations in the various local communities.”
AUSTIN EVENTS: MARCH 4 – 10
Wed, Mar 6, 7pm | A stalwart citizen opens their home kitchen to strangers for a dinner party where all guests are cooks. Each attendee brings the ingredients and everyone cooks together. Dishes are passed around, and there’s plenty of Brooklyn beer to enjoy. Location is secret – go to ChaosCooking.com for details.
Local 2 Ways
Thu, Mar 7, 7pm; Swift’s Attic, 315 Congress Ave, Austin, TX | Multi-course dinner celebrating regional cuisine interpreted 2 ways: by Chef Mat Clouser of Swift’s Attic and the Brooklyn Brewery House Chef Andrew Gerson.
Slow Supper, Beer & Books: An Evening with Marcus Samuelsson & Jesse Griffiths
Fri, Mar 8, 6pm; Springdale Farm, 755 Springdale Rd, Austin, TX – $100 | Food Republic, Togather & Brooklyn Brewery present Beer & Books: Marcus Samuelsson and Austin’s own Jesse Griffiths in a conversation about technology’s effect on the food world. Following is Slow Supper, an outdoor dinner party at this beautiful urban farm benefitting Slow Food Austin co-created by Samuelsson & Griffiths with a helping hand from Brooklyn Brewery’s House Chef. Stay for the free Soul Clap & Dance-Off immediately following at 9pm.
NY Night Train Soul Clap & Dance-Off with DJ Mr. Jonathan Toubin
Fri, Mar 8, 9pm; Springdale Farm, 755 Springdale Rd, Austin, TX – Free | America’s most popular soul party returns to Austin. Get down to the exquisite 1960s soul 45s of world famous Brooklyn DJ Jonathan Toubin all night long. Join the 11pm dance contest for $100 cash prize and a trip to New York for the Dance-Off championship at Brooklyn Bowl.
Farmers Market Workshop
Sat, Mar 9, 10am–12pm; Cedar Park Farmers Mkt, 11200 Lakeline Mall Drive, Cedar Park, TX
Sun, Mar 10, 10am–12pm; Mueller Farmers Mkt, Browning Hangar, 4550 Mueller Blvd, Austin, TX
The Brooklyn Brewery House Chef will be cooking up some of his favorite finds from the market. And drinking beer. Stop by for a sip and a cooking tip.
The Austin Smoke Experiment
Sun, Mar 10, 1–4pm; Clive Bar, 609 Davis St, Austin, TX – $15 | Austin’s top home chefs create their best smoke-themed dish ranging from savory to sweet. Some wear costumes, some pimp out their table, but all come to win over the audience and our esteemed culinary judging panel. The Food Experiments return to SxSW for the third year in a row.
The SxSW Marketing Party
Sun, Mar 10, 7:30pm; Clive Bar, 609 Davis St, Austin, TX – Free | Brooklyn Brewery, Imgur & Found Footage are throwing a party featuring music by Brooklyn bands Prince Rama, Sinkane and The Dig, odd, rare and outrageous VHS clips from Found Footage Festival, projection art by Nuit Blanche and beer from Brooklyn Brewery.
Every installment of The Mash is custom tailored to the cities it visits.
AUSTIN, TX: March 4 – 10
NEW ORLEANS, LA: March 13 – 16*
NASHVILLE, TN: April 11 – 14
BOSTON, MA: April 25 – 28
BALTIMORE, MD: May 2 – 5
TWIN CITIES, MN: June 20 – 23
WASHINGTON, D.C.: September 19 – 22
CHICAGO, IL: October 3 – 6*
PITTSBURGH, PA: October 24 – 27
PHILADELPHIA, PA: November 7 – 10*
MIAMI, FL: December 12 – 15
* with Vendy Awards
Slow Food USA is part of a global movement, which believes everyone has the right to good, clean, and fair food. With over 250,000 supporters, 25,000 members and 225 chapters nationwide, Slow Food USA advocates for food and farming policy that is good for the public, good for the planet, and good for farmers and workers.
Food Republic, our media partner, explores the culture of food through stories, interviews, global conversations, and experiences. This is the site for men who want to eat and drink well, and to live smart. Food Republic aims to be the global hub for news and information about the new culture of food across a multitude of media platforms, for a vibrant community of people who put food and drink at the center of their lives.
The Vendy Awards is NYC’s premier street food showcase and an intense cook-off between the best sidewalk chefs. The Vendys is a fundraiser for the Street Vendor Project, a membership-based non-profit organization that stands up for vendors’ rights.
Togather is a new literary resource that connects authors directly with readers to fansource events and make great cultural experiences accessible to audiences everywhere.
Found Footage Festival is a hilarious event that showcases footage from videos that were found at garage sales and thrift stores and in warehouses and dumpsters across the country.
Nuit Blanche New York (NBNY) designs, curates, and produces installations of light, sound, and projection art. They collaborate with leading contemporary artists to create immersive experiences that uniquely engage audiences. Their nighttime events explore new artistic mediums through site-specific interventions at the intersection of art, technology, and multimedia performance.