Brewbound.com today released an updated agenda, featuring presentation times, for its upcoming Brewbound Session, a one-day conference being held on May 2 in Boston.
With an emphasis on the business of beer, the full-day event provides an excellent opportunity to learn marketing, investment, and distribution strategies, as well as hear case studies of successful brands in a highly collaborative atmosphere.
Brewbound Session attendees will also hear from Bill Pecoriello, the CEO GuestMetrics, a research company that provides on-premise data for the food and beverage industry. He will share the latest on-premise statistics for craft beer and also take part in a panel discussion featuring two craft-focused retailers.
Pecoriello joins and impressive list of speakers that already includes Boston Beer Company founder Jim Koch, Simon Thorpe, president and CEO of Duvel Moortgat USA and Brewery Ommegang, Craig Purser, president and CEO of the National Beer Wholesalers Association (NBWA) and Richard Doyle and Daniel Kenary, co-founders of Harpoon Brewery, among others. The updated, preliminary agenda is below.
Register today >>>
(Preliminary agenda as of April 22, 2013. Times and sessions subject to change)
|
||
Chris Furnari Editor Brewbound.com |
Opening remarks and introduction of the days activities. | |
|
||
Jim Koch Founder and Chairman Boston Beer Company |
Keynote – Innovation Strategies: Pushing style boundaries while maintaining identity. | |
|
||
Bill Pecoriello CEO GuestMetrics |
Craft’s Growing Share On-Premise: A presentation of restaurant and bar craft data. | |
|
||
Panel Discussion | At the Tap: The on-premise environment for craft | |
|
||
|
||
Liz Crews VP Analytic Lead for Beverage Alcohol Practice Neilson |
By The Numbers: Tracking emerging channels for craft beer | |
|
||
Simon Thorpe President and CEO Duvel Moortgat USA & Brewery Ommegang |
Illustrating Sales Strategy – The Luxury Craft Brand: A case study on the profitability of the super high-end craft beer segment. | |
|
||
Richard Doyle and Daniel Kenary Co-Founders Harpoon Brewery |
The All-Important Local Icon: A case for the regional brewery business model. | |
|
||
|
||
Andy Thomas President of Commercial Operations Craft Brew Alliance |
Building a National Portfolio: Portfolio management and national distribution strategies for craft brewers. | |
|
||
Tom Fox Partner CM Profit Group |
Craft Data Strategies: How craft brewers can leverage sales data to improve their position and win the faith of retailers. | |
|
||
Dann Paquette and Martha Holley-Paquette Co-Founders Pretty Things Beer & Ale Project |
A Tale of Two Gypsies: The growing issues affecting gypsy and contract breweries in a crowded craft marketplace. | |
|
||
|
||
Terry Lozoff Co-Founder & Managing Director of GY&K Antler |
Marketing Strategy – Promoting your Craft: Experiential marketing initiatives for craft brewers. | |
|
||
Craig Purser President and CEO National Beer Wholesalers Association |
An Evolving Distributor Landscape: As craft matures, what changes is it bringing to the supplier/distributor relationship? | |
|
||
Dave Engbers Co-Founder Founders Brewing Company |
From the Brink of Bankruptcy to a Sales Bonanza: Learning to manage and maintain accelerated growth just a few years after nearly going out of business. | |
|
||
Brewers Round Table | A group discussion featuring some of the day’s presenters that looks to the future of the craft beer industry. | |
|
||