Brewbound Session: Updated Agenda and Speaker List for May 2 Business Conference in Boston

Brewbound.com today released an updated agenda, featuring presentation times, for its upcoming Brewbound Session, a one-day conference being held on May 2 in Boston.

With an emphasis on the business of beer, the full-day event provides an excellent opportunity to learn marketing, investment, and distribution strategies, as well as hear case studies of successful brands in a highly collaborative atmosphere.

Brewbound Session attendees will also hear from Bill Pecoriello, the CEO GuestMetrics, a research company that provides on-premise data for the food and beverage industry. He will share the latest on-premise statistics for craft beer and also take part in a panel discussion featuring two craft-focused retailers.

Pecoriello joins and impressive list of speakers that already includes Boston Beer Company founder Jim Koch, Simon Thorpe, president and CEO of Duvel Moortgat USA and Brewery Ommegang, Craig Purser, president and CEO of the National Beer Wholesalers Association (NBWA) and Richard Doyle and Daniel Kenary, co-founders of Harpoon Brewery, among others. The updated, preliminary agenda is below.

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(Preliminary agenda as of April 22, 2013. Times and sessions subject to change)

7:45 — 9:00
Registration and Breakfast

9:00 — 9:05
Chris Furnari
Editor
Brewbound.com
Opening remarks and introduction of the days activities.

9:05 — 9:35
Jim Koch
Founder and Chairman
Boston Beer Company
Keynote – Innovation Strategies: Pushing style boundaries while maintaining identity.

9:35 — 9:55
Bill Pecoriello
CEO
GuestMetrics
Craft’s Growing Share On-Premise: A presentation of restaurant and bar craft data.

9:55 — 10:15
Panel Discussion At the Tap: The on-premise environment for craft

10:15 — 10:45
Networking Break

10:45 — 11:15
Liz Crews
VP Analytic Lead for Beverage Alcohol Practice
Neilson
By The Numbers: Tracking emerging channels for craft beer

11:15 — 11:45
Simon Thorpe
President and CEO
Duvel Moortgat USA & Brewery Ommegang
Illustrating Sales Strategy – The Luxury Craft Brand: A case study on the profitability of the super high-end craft beer segment.

11:45 — 12:25
Richard Doyle and Daniel Kenary
Co-Founders
Harpoon Brewery
The All-Important Local Icon: A case for the regional brewery business model.

12:25 — 1:30
Lunch

1:30 — 2:00
Andy Thomas
President of Commercial Operations
Craft Brew Alliance
Building a National Portfolio: Portfolio management and national distribution strategies for craft brewers.

2:00 — 2:30
Tom Fox
Partner
CM Profit Group
Craft Data Strategies: How craft brewers can leverage sales data to improve their position and win the faith of retailers.

2:30 — 3:00
Dann Paquette and Martha Holley-Paquette
Co-Founders
Pretty Things Beer & Ale Project
A Tale of Two Gypsies: The growing issues affecting gypsy and contract breweries in a crowded craft marketplace.

3:00 — 3:30
Networking Break

3:30 — 4:00
Terry Lozoff
Co-Founder & Managing Director of GY&K Antler
Marketing Strategy – Promoting your Craft: Experiential marketing initiatives for craft brewers.

4:00 — 4:30
Craig Purser
President and CEO
National Beer Wholesalers Association
An Evolving Distributor Landscape: As craft matures, what changes is it bringing to the supplier/distributor relationship?

4:30 — 5:10
Dave Engbers
Co-Founder
Founders Brewing Company
From the Brink of Bankruptcy to a Sales Bonanza: Learning to manage and maintain accelerated growth just a few years after nearly going out of business.

5:10 — 5:30
Brewers Round Table A group discussion featuring some of the day’s presenters that looks to the future of the craft beer industry.

5:30 — 7:00
Beer & Networking Reception

Interested in Attending?

Register online or contact BevNET Sales at
sales@bevnet.com or 617-231-8888.

Special Discount for Small Brewers!

Breweries in planning and breweries producing under 50,000 barrels annually are eligible for discounted pricing. Click the link below to find out more.
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