Boulevard Brewing Company has hired former Zevia Zero Calorie Soda executive Natalie Gershon as the Kansas City brewery’s new vice president of marketing.
Gershon will be tasked with leading the brewery’s marketing initiatives and defining its overall strategy while working with the sales team of Boulevard’s parent company, Duvel Moortgat USA, to push Boulevard’s beer in its 37-state distribution footprint.
“Natalie brings a wealth of experience, creativity, and an infectious energy,” Duvel Moortgat USA president Jeff Krum said in a press release. “We’re fortunate to have an excellent marketing team in place – with Natalie’s leadership and vision, I’m confident they will accomplish great things.”
Gershon, who served on Zevia’s VP of marketing from October 2010 through July 2016, replaces Jeremy Ragonese, who left the company in July after a decade as the director of marketing, to takeover as the chief marketing officer with Uinta Brewing in Salt Lake City, Utah.
Gershon, who moved to Kansas City in the summer, has been on the job for about two weeks, said Boulevard spokeswoman Julie Weeks.
“We’re super excited about her previous experience in the beverage world,” Weeks told Brewbound “She’s already been bringing great strategy and ideas in the short time she’s been here.”