The Bad Water Product and Brand Aim to Capture a New Category of Beer Clientele
SCOTTSDALE, AZ – Bad Water branded beer has officially begun distribution of its signature Belgian style Saison beer by partnering with industry leader Alliance Beverage Distributing Company for statewide coverage.
“Our mission was to unveil this unique Saison recipe with all the bang we could and honestly we couldn’t be more pleased with the results, to that we owe serious thanks to our outstanding brewers and distribution partners. Plus it’s a great bonus we get to kick off in our own hometown,” said President Lewis Kubitz.
The Bad Water brand has been building a local buzz with its unusual approach to marketing through edgy yet sophisticated artwork and advertisements commonly marked with a signature water splash. The unique Belgian style Saison beer balances the highest grade grains, hops, spices, and special blended yeast for a different taste and drinkability profile. The company’s decision to start with a Saison flavor was to fill a gap in the craft beer lineup and draw attention to a well deserving but not so well known style.
Alliance Beverage Distributing Company will be showcasing the product in multiple keg sizes, 24-Packs, 6-Packs, and single bottles available for retail stores, bars and restaurants. “We are thrilled to partner with this very creative group of local craft brewers,” added Troy Slicker, Alliance Beverage State Beer Manager. “This signature Belgian style Saison is uniquely differentiated in the market, bringing a fun new twist to craft beer and an excellent addition to our growing craft portfolio.”
About Bad Water Brewing
Bad Water Brewing produces high quality beer dedicated to sharing a distinct beverage brand for influential individuals whose loyalty never forego quality, character, originality and taste. Bad Water has added a new age splash to an ancient Belgian tradition, developed with an equal blend of art and science. An individualized clientele approach to branding is based on the exchange of product with a next level experience for our brand ambassadors.
Bad Water Brewing, LLC is brand licensed to Arizona manufacturing facilities. Our mission starting in 2012 was to capture a wayward attitude somewhere between the boundaries of a proud generational heritage and a raw sensual lifestyle. Visit www.badwaterbrewing.com for more information or follow us at www.facebook.com/badwaterbrewing and www.twitter.com/badwaterbrewing.
About Alliance Beverage Distributing:
Alliance Beverage Distributing Company, LLC is the largest alcoholic beverage distributor in the state of Arizona. Consistently recognized as one of the top distributors in the industry, Alliance Beverage Distributing Co. has earned multiple Distributor of the Year awards in the Craft Beer, Wine and Spirits categories. Alliance Beverage strives to be recognized as the very best distributor of alcoholic beverages in the state of Arizona by creating seamless customer and supplier relationships through superior sales performance and service. http://www.alliance-beverage.com