Appalachian Mountain Brewery Embarks on ‘We Can so You Can’ Tour


BOONE, NC — Boone’s pioneering craft brewery, Appalachian Mountain Brewery, is taking its “We Can So You Can” documentary on the road this month, with four events scheduled across North Carolina that will benefit local charities. The documentary shares the story of Appalachian Mountain Brewery’s core principles of community, sustainability, and philanthropy and introduces the two creative cousins, Nathan Kelischek and Chris Zieber, behind the brewery’s award-winning, distinctive high country brews.

The “We Can So You Can” documentary tour kicks off September 19th in Asheville, and continues on to Charlotte, Greensboro and Raleigh. A portion of the proceeds from each event will benefit North Carolina non-profits: Trips for Kids WNC, Spay Neuter Charlotte, Triad Health Project, and Triangle Land Conservancy.

“Before Appalachian Mountain Brewery even opened its doors, we used to talk about creating something that would embody the values we share around community, sustainability, and philanthropy. We realized we could be the change we wanted to see in the world – and that our beers would be the mechanism to make that change happen,” said Nathan Kelischek, Appalachian Mountain Brewery Brew Master. “North Carolina isn’t just where we built our brewery – it’s our home and where our families, friends, and communities work and play.”

Appalachian Mountain Brewery opened in 2013, after founders Sean and Stephanie Spiegelman succeeded in helping local lawmakers pass legislation to allow Boone’s first commercial brewery and taproom. Since its inception, the pioneering brewery has actively supported its local community, launching philanthropic initiatives such as its Pints for Non-Profits program and collaboratingwith local farms through its sustainable FarmToFlame food truck. Based on the success of these programs, earlier this year Appalachian Mountain Brewery launched its We Can So You Can non-profit foundation to support the communities it serves through investment in social-minded businesses engaged primarily in education, agriculture and renewable energy.

The “We Can So You Can” documentary was produced by Boone-based Wonderland Woods. Wonderland Founder Eitan Abramowitz and his partners have traveled to over 35 countries telling cinematic stories and with this project, found inspiration right in their own backyard. “AMB’s commitment to community, sustainability, and philanthropy is remarkable and it inspired us to help tell their story. Not only are they brewing great beers, they’re using the brewery as a means to raise money for causes we are also passionate about. ‘We Can So You Can’ tells the story of a small town brewery making a big difference,” said Abramowitz. The film premiered at the inaugural Boone Film Festival earlier this year.

Additional event details can be found at Appalachian Mountain Brewery’s Facebook page:

  • September 19: Asheville: Jack of the Wood
  • September 20: Charlotte: The Pizza Peel Plaza
  • September 21: Greensboro: Geeksboro Coffee & Beverage Co.
  • September 22: Raleigh: Raleigh Times Bar

About Appalachian Mountain Brewery, Inc.

Comprised of two wholly-owned subsidiaries, its craft beer business “Appalachian Mountain Brewery, LLC” is dedicated to making seriously delicious craft beer while focusing its business model on community, sustainability and philanthropy. Winner of numerous medals and awards, the Brewery brews and offers for sale many different craft beers. Its wholly-owned subsidiary “FarmToFlame, LLC” operates a food truck that features a unique wood fired oven in the truck, providing our customers with a casual dining experience that balances innovation and sustainability. Appalachian Mountain Cidery makes a hard cider using third generation locally grown North Carolina apples. Both subsidiaries have received the prestigious official certification by ASAP (Appalachian Sustainable Agriculture Project) for Western North Carolina grown and produced products. For more information on Appalachian Mountain Brewery visit