50th Anniversary Star Trek Beer ‘The Trouble With Tribbles’ Launches Nationally in August


Clifton Park, NY — Following the incredible debut of Star Trek Golden Anniversary Ale: The Trouble With Tribbles at Comic-Con International in San Diego, Shmaltz Brewing Company boldly goes to the “Star Trek Las Vegas” convention at the Rio Hotel & Casino from August 3 – 7, 2016. The national rollout of Golden Anniversary Ale: The Trouble With Tribbles is now underway to 25 states across the country, including California, Florida, Illinois, Louisiana, Nevada, New York, Ohio, Pennsylvania, Texas, Washington, and many others. At Comic-Con, Golden Anniversary Ale: The Trouble With Tribbles received critical praise from news outlets such as CNET, Nerdist, Eater, and countless others; as well as the brewery’s hometown Albany, NY ABC affiliate station News 10.

This summer and fall, Star Trek celebrates its 50th Anniversary and Shmaltz captures the TV show’s indelible spirit that so many science fiction fans have come to love over the last half century. With The Original Series debuting on NBC in 1966, Star Trek has grown to become the #4 all-time movie franchise broadcasting in over 200 countries and grossing $2.4 billion all-time sales at the box office. CBS Studios has teamed up with Shmaltz Brewing for the only officially licensed Star Trek beers in the United States.

Trekkies attending “Star Trek Las Vegas,” Golden Anniversary Ale: The Trouble With Tribbles will be available at the Rio Hotel & Casino, The Rebel RePUBlic (3540 W Sahara Ave), The Millennium Fandom Bar (900 S Las Vegas Blvd), Lee’s Discount Liquor locations throughout Las Vegas, and Shmaltz will host a special press tasting event on August 3 at the American Bar & Grille within the Rio Hotel & Casino. Please RSVP for the tasting event directly to press@jpcutlermedia.com. In fall 2016, Shmaltz brings their second Star Trek Golden Anniversary Ale: Voyage to the Northeast Quadrant to “Mission New York” at the Javits Center from September 2 – 4, 2016.

Star Trek Golden Anniversary Ale: The Trouble With Tribbles (5 Malts, 5 Hops, 5% ABV)

In the original Star Trek series episode “The Trouble with Tribbles,” the U.S.S. Enterprise is called to protect a shipment of a genetically engineered four-lobe grain that is a hybrid of wheat and rye, called quadrotriticale. Since the year 2269 is still about 250 years in the future, Quadritriticale has yet to be conceived. Thus, Shmaltz brews with triticale for Golden Anniversary Ale: The Trouble With Tribbles.

The first commercial release by Drew Schmidt (Shmaltz Lead Brewer), the longtime Shmaltz brewer comments about the beer, “Light Carastan malt gives some residual sweetness in the form of very light toffee. A dose of Munich adds a slight bready quality, and wheat malt lends to a slight crisp character. Mashing at a moderate temperature gives this beer a medium body. In keeping with the intergalactic theme, hopping is comprised of Comet, Polaris, Aurora and Admiral (Kirk) hops. This beer is only loosely filtered to clarity, in order to preserve the ambiguity of good and evil.”

Star Trek Golden Anniversary Ale: Voyage To The Northeast Quadrant (5 Malts, 5 Hops, 5% ABV)

Recipe designed by 2nd Shift Supervising Brewer Ivan Dedek, Shmaltz’s second offering for Star Trek 50 harnesses a crisp, clean malt character showcased by the use of light Munich malts and brewer’s maize. The aroma is accented by fresh citrus fruits such as lemon and lime with subtle notes of white wine. The crisp malts and fruity aromas are elevated by maintaining a mild bitterness allowing each selected ingredient to offer its individual qualities without being overshadowed by any single ingredient. With 5 malts, 5 hops and 5% ABV, Voyage To The Northeast Quadrant is the perfect brew for any beer lover to toast the 50th Anniversary of such an iconic piece of popular culture.

About Shmaltz Brewing Company

Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 35 states, through 40 wholesalers and in nearly 5,000 retailers.

After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open five days a week (Wed-Sun) and offers tours, barrel-aged previews, beer-to-go, and special releases.

RateBeer.com ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery brought home 10 gold and 6 silver medals from the World Beer Championships in the past several years.