MIDDLEBURY, Vt. — Over the last three years Woodchuck Hard Cider has planted more than 34,000 trees in areas devastated by natural disaster across the country. Woodchuck will again plant one tree through the American Forests Global ReLeaf program for every new Facebook ‘Like’ or e-newsletter sign up received between April 17th and April 23rd, 2013.
In addition, Woodchuck will give one dollar per ‘Like’ and e-newsletter sign up to the Vermont Tree Fruit Growers Association. The association works to aid and assist Vermont’s apple growers. Current efforts are focused on helping growers diversify their crop to include more apples for cider production.
“Environmental stewardship and supporting the local agriculture economy are two missions we believe in,” said Woodchuck President and CEO Bret Williams. “Our Earth Week Campaign stands to advance both of those priorities. The fans of Woodchuck are passionate about our ciders. We hope passion will lead to action, as they spread word of the campaign across their own social networks.”
About Woodchuck Hard Cider
Woodchuck Hard Cider is a hard cider handcrafted with apples. Woodchuck Amber was developed in a Proctorsville, Vermont garage in 1991. Its recipe and creator, Greg Failing, remain at the core of the product. Woodchuck Hard Cider now operates in a state-of-the-art cidery in Middlebury, Vermont, and its lineup of styles has grown to include a variety of seasonal and private reserve releases. Distribution, which started in a single Vermont country store, now stretches across all 50 states. The Woodchuck family is dedicated to providing exceptional quality and premium taste in every bottle. A naturally gluten-free beverage, Woodchuck Hard Cider lends itself well to food pairings and recipes.
About American Forests
American Forests is a non-profit conservation organization focused on restoring and protecting urban and rural forests. Founded in 1875, the organization has served as a catalyst for many of the most important milestones in the conservation movement, including the founding of the U.S. Forest Service, the national forest and national park systems, the creation of the modern environmental movement, and literally thousands of forest ecosystem restoration projects and public education efforts. Since 1991, American Forests has planted more than 40 million trees in forests throughout the U.S. and beyond, resulting in cleaner air and drinking water, restored habitat for wildlife and fish, and the removal of millions of tons of carbon from the atmosphere.