New Belgium Brewing Unveils Modern Look

In an effort to modernize the look and feel of its brand, New Belgium Brewing will give its entire portfolio of offerings a makeover.

The Fort Collins, Colo.-based company announced today that it will introduce the refreshed look and feel to when it launches in Ohio this December. The company has been pushing into a host of new markets over the past year and plans to enter many more in the months to come.

A press release sent to that the new design will blend “retro elements with a modern twist” and will “progress many of the themes celebrated in New Belgium’s labels over the years.”

“This colorful, handcrafted look has been with us since our inception and the new design brings the portfolio together in a fresh and contemporary way,” Josh Holmstrom, New Belgium’s strategic marketing and branding director, said in the statement. “We feel these designs will delight our long time fans while also inviting new folks into the fold.”

The new designs are the handiwork of Hatch Design, a San Francisco-based graphic design firm that has done work for beverage brands like Vitaminwater, Odwalla and Seagram’s.

A sneak peek at the new look is included for your viewing pleasure.