Press Release: Shmaltz Brewing


NEW YORK – America’s smallest, biggest and most award-winning Jewish (and now Sideshow Freak) Beer Company, Shmaltz Brewing kicks off 2011 with the special release of the barrel-aged Vertical Jewbelation® (10.5% alc). Vertical Jewbelation® is a very rare brew as it is a blend of all seven recipes of every past anniversary offering of Jewbelation® (8 – 14) barrel-aged in Sazerac 6-year rye whiskey barrels throughout 2010. Vertical Jewbelation® is nationally available in 22 oz. bottles and a very limited amount of draft for select bars.

Vertical Jewbelation® is the latest release is Shmaltz’s barrel aged series, and recently took home a Gold Medal at the World Beer Championships 2011. Beverage Tasting Institute, the host of the World Beer Championships, states, “Vertical Jewbelation® is a delicious beer to savor.” currently lists a 99-rating overall.

HE’BREW’s R.I.P.A. on Rye®, the first in Shmaltz’s barrel aged series, won a Silver Medal in the Wood and Barrel Aged Strong Beer category at this year’s Great American Beer Festival (Denver, CO), and also received a Silver Medal at the Festival of Wood and Barrel Aged Beer 2010 (Chicago, IL).

Brewed with the same number of malts, hops and alcohol percent matching its anniversary year, since its inception in 2004, Shmaltz’s Jewbelation® series has been touted by critics receiving top accolades including “5 Stars” from Celebrator Beer News, “Best Holiday Beer” by Pacific Brew News, and Playboy Magazine pegging Jewbelation Twelve® as one of the “Best Winter Brews.” Imbibe Magazine named Jewbelation 14® one of the Top 50 Beers in the world. Jewbelation 14® (2010-11) even won “Best Christmas Beer” in a blind holiday tasting from Northern California’s, SF Weekly. A recent issue of Beer Advocate (Volume II, Issue VIII) commented, “Today, Jeremy Cowan of Shmaltz Brewing Company is arguably making some of the best contract-brewed beers in America.” Shmaltz Brewing broke into the Top 100 Breweries in the World rankings (top 1%) this year in RateBeer’s annual survey.