Flat 12 Bierwerks Unveils Man Behind the Beer


INDIANAPOLIS–(BUSINESS WIRE)–For weeks now, Flat 12 Bierwerks has kept its man behind the beer a secret. Today, Flat 12 unveils Rob Caputo as head brewer of the newest craft brewery in Indianapolis set to open this fall.

“At Flat 12 we are excited to be involved not only with the Indiana craft beer movement, but what is going on all across the United States”

Caputo is a process engineer and brewing veteran who began brewing craft beer in his backyard for neighbors, friends and family more than a decade ago. Teaming up with fellow co-founders Sean O’Connor, a finance executive with an expertise in operations, and Steve Hershberger, a marketing technology and social media specialist, the partners are accelerating the brewing revival in Indiana.

“At Flat 12 we are excited to be involved not only with the Indiana craft beer movement, but what is going on all across the United States,” said Caputo. “We are passionate about craft beer, and we hope that comes through whenever you drink a Flat 12 beer.”

The inaugural line-up includes brews for all beer fans, including a Blonde, an American Wit, an Amber, a Porter and an IPA. Flat 12 will also offer specialty and seasonal beers.

“We’re committed to brewing beers that our consumers are as passionate about as we are,” said O’Connor, president of Flat 12. “We’ve started referring to Flat 12’s passionate consumers as Hopstars™. They’re the reason that craft beer is seeing such strong growth here in Indiana and elsewhere.”

Pelican Brands, an Indianapolis-based global beverage brand management company, is the exclusive brand manager and distributor of Flat 12’s brews. As Flat 12 intends to gain national reach by 2012, the company is keeping fellow Hoosiers its priority.

“We will always focus our efforts in making sure the brand performs well here in Indiana”, said Hershberger, chief marketing officer of Flat 12. “Whether it’s at a local tavern, a favorite restaurant or a pre-game tailgate, we want to make sure we are doing it right, making a social experience better. If you can’t be successful in your own backyard, you can’t be successful beyond it.”

The brewery is located in the historic Holy Cross District at 414 N. Dorman St. and will house space for production, a tasting room, a biergarten and an outdoor urban garden, which will support Caputo’s brewing and further the facility’s green initiatives.

For more information about Flat 12 Bierwerks and becoming a Hopstar, visit www.flat12.me.

About Flat 12 Bierwerks

Flat 12 Bierwerks is a premium craft beer manufacturer based in Indianapolis. Flat 12 is committed to the American craft beer revival through the creation of traditional old-world styles that meet the world’s highest standards for quality and taste. Flat 12's tastes have been developed by head brewer Rob Caputo who has more than a decade of brewing experience. For more information, visit www.flat12.me.