Deschutes Brewery Announces Jubelale Release

24 August 2010 – Bend, Oregon – Deschutes Brewery, one of the nation’s largest craft breweries, will be releasing its annual winter seasonal in early October.  Jubelale was the first beer that the company ever bottled.  Each year, a different regional artist is commissioned to create the label and packaging art for this brew.

This year, Oregon artist Natasha Bacca’s unique “creation of light” adorns the label.  Bacca works in complete darkness, using beams of light with a tool she invented.  By manipulating the color and the intensity of the light onto light sensitive paper, she literally paints with light. This is the first non-traditional, photo-based art medium used for the Jubelale label.

Bacca said, “The piece illustrates a cold winter night in the background with a dynamic warm fire in the foreground.  I wanted the composition of the work to exhibit a balance of cool scenery elements with the warm and energetic celebrations of the season, exemplifying this festive time of year.”

A work of art in more way than one, this memorable seasonal ale is just the right gift to bring to the holiday party host.  Its distinct taste celebrates the winter season, making Jubelale perfect for sharing around the hearth with family and friends.

Jubelale will be available in 6-packs, 12-packs and draft this October through December in the following states: Oregon, Washington, Alaska, Montana, Idaho, California, Hawaii, Arizona, Colorado, New Mexico, Nevada, Wyoming, Utah, Texas and Minnesota.


Roasted turkey with rosemary dressing

Slow-cooked beef brisket with apricot and apple fruit sauce

Warm pumpkin pie with real cream

Alcohol by Volume:  6.7%
IBUs: 60

About Deschutes Brewery

Located in beautiful Bend, Oregon, Deschutes Brewery is in the business of daring people to expect more from their beer. That's why we started off in 1988, on the banks of the Deschutes River here in Bend, Oregon, by selling Black Butte Porter at a time when others were sure a dark beer would never catch on. Our brewers love to push the envelope, especially if it makes someone nervous.  But for us, the highest praise is a raised glass and a toast of "Bravely Done!"  For more information about Deschutes Brewery and its courageously crafted beers, please visit or