LITTLETON, Colo… Früli, the Belgium white strawberry beer has been a remarkable hit in US restaurants and bars since its release. Restaurant/bar owners see Früli as the ideal beer for summer. Früli has seen such high demand this summer, that Belgium is having trouble producing and shipping kegs fast enough to keep up with the skyrocketing demand.

Früli strawberry beer is a new easy-drinking style of premium fruit beer, which is more “accessible” than the more traditional Lambic fruit beers with their sour beer characteristics. The refreshing blend of quality Belgian white beer and natural strawberry juice is the perfect summer beer. Früli has just a hint of bitterness and a little citrus zest that balance out the palate. It is smooth and refreshing and packed with natural fruit flavor. Imported from a craft brewery near Ghent in Belgium, its alcohol content is 4.1% by volume and is available in $12.99 four packs and kegs.

Fruli U.S. brand manager, Diem Nguyen, of importer Paulaner HP USA, says “we are very excited about the success of Früli on-draught in markets like New York, Boston, and Baltimore. Retailers have made so many requests for the fruity Früli that Belgium is having trouble keeping up with keg production, but this is a good problem to have due to the rate of requests.” Customers and restaurant/bar patrons can enjoy Früli as a refreshing long drink and it can be served in half pint or pint glasses as with any upscale, quality beer. Enjoy Früli with a bowl of fresh strawberries and friends are sure to be amazed at one’s drink of choice.

Früli was a gold medal winner at the International Beer Competition 2004 and the London ‘Time Out’ magazine compared it to a "strawberry smoothie with bite." Früli is available in both on- and off- premise accounts across the USA.  For more information visit