Brewbound.com Craft beer industry news, events, and jobs. 2016-05-03T13:00:40Z http://www.brewbound.com/feed/atom/ Press Release <![CDATA[Dry Dock Brewing Company Releases Seasonal Grapefruit Double IPA]]> http://www.brewbound.com/?p=50610&preview=true 2016-05-03T01:33:11Z 2016-05-03T13:00:40Z

AURORA, CO — Dry Dock’s beloved Double IPA gets a refreshing twist in the brewery’s new seasonal beer. It’s a tall order to brighten this beer— a gentle beast brewed with seven different American “C” hops— but we think the infusion of grapefruit is a perfect complement. Expect hoppy characteristics of citrus and pine intertwined with bright flavors of grapefruit juice and zest for a bold and refreshing experience.

A lower ABV version of this beer was originally brewed to serve at Old Chicago in 2015, and it was so popular that we decided to bring it back with even more strength this year. The infamous ship from Dry Dock’s Double IPA label reappears on the artwork for Grapefruit DIPA, making collector’s items out of the limited number of 22-ounce bombers that will be available across Colorado.

Grapefruit DIPA will be released in bombers at North Dock on Thursday, May 5 where it will also be on draft. Bombers will be available at South Dock this weekend, and in Colorado liquor stores beginning next week.

This beer was brewed as a small batch to be enjoyed fresh, and will only be available while supplies last.

About Dry Dock Brewing Company

Dry Dock Brewing Company was the first brewery in Aurora, Colorado that began as a small speakeasy-style bar next door to its sister business, The Brew Hut, at 15120 E. Hampden Avenue. To-date, it’s one of Colorado’s top producing breweries made possible by its second production and canning facility North Dock, located at 2801 Tower Road, 80011. North Dock is the closest Colorado craft brewery to Denver International Airport.

Find Dry Dock online at drydockbrewing.com. Follow the brewery on Facebook at facebook.com/DryDockBrewing and on Instagram and Twitter @DryDockBrewing.

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Press Release <![CDATA[The Bruery Announces Share This Series of Collaborative Imperial Stouts]]> http://www.brewbound.com/?p=50606&preview=true 2016-05-02T22:44:56Z 2016-05-02T22:44:56Z

Placentia, CA — The Bruery has announced Share This™ a brand new beer for national distribution, that will be released two times a year. Each release of Share This will spotlight unique ingredients and an important cause in a specific region. The base beer for Share This is a rich and roasty 11.9% ABV imperial stout.

“Share This is about featuring special ingredients from around the world,” commented The Bruery’s Founder & CEO Patrick Rue. “When we looked into the amazing ingredients we’d want to use for future releases, it became apparent they generally came from impoverished areas of the world. The way we design most of our beers is that they are shared with others, and taking that theme a bit further, that we share with those who could use our help.”

For the first release, The Bruery has treated this imperial stout with Bourbon & Catimor variety coffee beans from the Cagat family farm of the highlands of Mindanao island in the Philippines. “We’ve been friends with the folks at Mostra Coffee for some time,” shared Rue. “They introduced us to an amazing, very limited coffee from Philippines that they source exclusively.”

For each bottle of Share This™: Coffee produced, one dollar is donated to Free Wheelchair Mission’s efforts in the Philippines. Free Wheelchair Mission (FWM) is a nonprofit organization that provides wheelchairs at no cost to people with disabilities living in developing nations.

“Our partnership for The Bruery is truly one of the best we could ask for,” expressed FWM Development Officer Georgia Price. “It will allow FWM to give 550 people in the Philippines their mobility back. This is a transforming gift — not only do their caretakers and family get to go back out into their communities, but our recipients also get a chance to go out and work again, they are able and free to socialize out in the marketplace again, and in some societies they are seen again as a functional member. When FWM gives a wheelchair, our recipients’ dignity, independence and hope are restored.”

Share This: Coffee will start hitting craft beer retailers on June 1, 2016 in The Bruery’s markets in AZ, CA, CO, CT, FL, GA, HI, IL, IN, LA, MD, MA, MI, NJ, NV, NV, NC, OH, PA, RI, TX, VT, VA, WA, WI. Throughout the month, public release events with key brewery staff will take place in Los Angeles, San Diego, Orange County and Northern CA. Check thebruery.com/events for event details.

ABOUT THE BRUERY

Founded in 2008, The Bruery® is a boutique craft brewery located in Orange County, CA that began as a small, friend & family run business by now Master Cicerone®, Patrick Rue. The Bruery focuses on barrel-aged and experimental beers, while Bruery Terreux®, launched in 2015, concentrates on beers fermented with wild yeasts and souring bacteria.

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Press Release <![CDATA[JVNW Builds Its Largest Automated Brewhouse For Isle Brewers Guild]]> https://www.brewbound.com/?p=50602&preview=true 2016-05-02T22:36:23Z 2016-05-02T22:36:23Z

Canby, Ore. — Manufacturers of custom brewing systems, JVNW announced that they are completing a state-of-the-art 100 BBL 4-vessel automated brewing system that will soon travel the length of the country to find its home at the Isle Brewers Guild (IBG) in Pawtucket, RI. The brewhouse is PLC controlled including a fully sequenced CIP system and is the largest undertaking for the company who manufactures 100% of their equipment in Oregon.

The system will certainly be put to the test as it produces an assortment of beer styles from established mid to large-size craft breweries looking to expand their capacity, sales and distribution. Isle Brewers Guild is a Partner Brewery, where brewers will brew their beer under the care and supervision of their own brewmaster. IBG co-founder, Devin Kelly, emphasizes “our goal is to provide for our partner brewers an efficient brewing solution with better control and customer service. JVNW has been a great partner throughout the planning process, and we are thrilled to be working with a US company with a long history of brewing.” Due to the high volume required of the JVNW brewing system, along with the numerous brewing techniques that will be required, the brewhouse features a number of custom designs. “This equipment was made to very exact specifications from IBG and will serve the Pawtucket brewing community well” says Jared McClintock of JVNW with a smile on his face, “we had a lot of fun making this system for them.”

Due to increasing demand within the craft segment, the need for additional capacity remains a fundamental issue for craft brewers. The JVNW brewhouse will provide brewers with all the flexibility of their own brewery without the capital exposure. The IBG Venture goes beyond brewing and will provide:

  • Over 4,000 sq. ft. retail operation with tasting room and function facility
  • Educational courses in brewing and fermentation science
  • Wide range of raw material and ingredient options
  • A wide range of packaging options including high speed can and keg lines

About JVNW, Inc.:

JVNW, Inc. is a manufacturer of custom beer tanks and craft brewing systems in Canby, OR. Founded in 1981, JVNW is proud to be one of the early pioneers of today’s successful Craft Brewing Industry. The country’s first legal turn-key brewpub was designed and built by JVNW way back in 1983 right outside the University of California gates in Berkeley. Triple Rock has expanded over the years but still runs profitably on its original brewhouse.

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Chris Furnari <![CDATA[7 Can’t Miss Seminars at the 2016 Craft Brewers Conference]]> http://www.brewbound.com/?p=50595&preview=true 2016-05-02T22:20:53Z 2016-05-02T22:08:20Z

The 2016 Craft Brewers Conference — happening May 3-6 at the Pennsylvania Convention Center — officially kicks off in about 48 hours and, if you’re anything like us, you probably still haven’t finalized all of your plans for the week.

This year’s CBC is, once again, a record breaker: upwards of 13,000 industry professionals and more than 800 exhibitors are expected to take part in the event, which will feature 74 seminars across 11 different tracks.

And don’t forget about the parties, the brand activation events and the hundreds of social gatherings also taking place around town, including our very own Brew Talks meetup with Dogfish Head at World Café.

Simply put, the week of CBC is overwhelming. Often times, the learning seminars, arguably one of the most valuable parts of the whole week, get lost in the excitement of networking with so many different industry stakeholders.

We’ve got you covered. Brewbound has hand-picked seven can’t-miss seminars for anyone attending this week’s conference. Want to hear some of the industry’s most successful brewery owners, retailers, entrepreneurs and executives read from a few pages of their playbooks? Then don’t skip these seven talks.

Wednesday

What: Retailer Panel

  • Who: Justin Cody (Spec’s Wines, Spirits and Fine Foods), Geoff Greble (Wegmans), Patrick Kirk (Buffalo Wild Wings), John Lane (Winking Lizard), Todd McFarland (7-Eleven), Rich O’Keefe (Meijer), Charles Slezak (Lowes Foods), Bump Williams (Bump Williams Consulting)
  • Where: Terrace Ballroom 1
  • When: May 4 1:20 PM – 2:20 PM
  • Why: Eight of the brightest retailer minds in the business on one panel. Whoa.

What: Growing Up as a Brewery — Strategies for Staying Small and Beautiful

  • Who: Jeff Althouse (Oakshire Brewing), Natalie Cilurzo (Russian River Brewing), Sam Holloway (Crafting a Strategy), John Lenzini (Schilling Beer Company)
  • Where: Ballroom A
  • When: May 4, 2:40 PM — 3:40 PM
  • Why: For the entrepreneur who isn’t hell bent on triple digit year-over-year growth.

Thursday

What: General Session II — State of the Industry

  • Who: Steve Bradt (Free State Brewing), Paul Gatza (BA), Sarah Longwell (American Beverage Institute), Jim McGreevy (Beer Institute), Bob Pease (BA), Craig Purser (NBWA), Rob Tod (Allagash), Bart Watson (BA)
  • Where: Terrace Ballroom 1-4
  • When: May 5, 9:15 AM — 10:30 AM
  • Why: Dive deeper into industry and get the latest craft segment statistics

What: How To Successfully Raise Capital for Your Brewery

  • Who: David Dupee (CraftFund/Good City Brewing), Kevin O’Brien (Zepponi & Co.), Ryan Schildkraut (Winthrop & Weinstine, P.A.)
  • Where: 103 ABC
  • When: May 5, 2:40 PM — 3:40 PM
  • Why: Everybody needs money to grow, right?

What: Today’s Numbers are Tomorrow’s Sales

  • Who: Lester Jones (NBWA), Adam Lambert (Virtue Cider), Bump Williams (Bump Williams Consulting)
  • Where: Ballroom B
  • When: May 5, 2:40 PM — 3:40 PM
  • Why: Speaking of growth, these guys can help you make sense of the numbers.

Friday

What: 10 Things I Wish I Knew Before Becoming a Craft Brewing CFO

  • Who: Chris Banks (Odell Brewing), Mary Brettmann (Beverage Business Builders)
  • Where: Ballroom A
  • When: May 6, 1:55 PM — 2:55 PM
  • Why: Because learning how to properly managing money will keep you in business.

What: Free the Beer! — An Exploration of the Relevance, Necessity, and Legality of Modern Beer Franchise Law

  • Who: Bill Covaleski (Victory Brewing), Alva Mather (Pepper Hamilton, LLC), Marc Sorini (McDermott Will & Emory LLP), Tom Spadea (Spadea, Lanard & Lignana)
  • Where: 108 AB
  • When: May 6, 1:55 PM — 2:55 PM
  • Why: Franchise law is always an important topic of discussion

Bonus:

What: Brewbound’s Brew Talks presented by Dogfish Head

  • Who: Sam Calagione (Dogfish Head), Simon Thorpe (Duvel Moortgat USA), David Walker (Firestone Walker), Nico Freccia (21st Amendment), Hayes Humpreys (Devils Backbone), Geoff Greble (Wegmans), Bump Williams (Bump Williams Consulting)
  • Where: World Café Live
  • When: Wednesday May 4, 4:00 PM — 7:15 PM
  • Why: Because we promise to have the most engaging and thought-provoking discussions of the week.
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Chris Furnari <![CDATA[Craft Beverage Modernization and Tax Reform Act Hits 200 Co-Sponsors in U.S. House]]> http://www.brewbound.com/?p=50593&preview=true 2016-05-02T21:51:47Z 2016-05-02T21:48:22Z

Although it missed out on a chance to be included as an amendment in the final version of the Federal Aviation Administration (FAA) Reauthorization Act of 2016, the Craft Beverage Modernization and Tax Reform Act (CBMTRA) has still garnered support from more than 200 members of the House.

The bill, H.R. 2903, had 202 sponsors in the House as of press time. A senate companion bill, S.1562, currently has 38 co-sponsors.

Beer Institute president Jim McGreevy shared the news in an email to members last week, using the moment as an opportunity celebrate and issue a call to action.

“In well under one year since its introduction, we’ve seen a huge swell of support for excise tax reform for brewers and importers, and hitting 200 cosponsors is a huge benchmark,” he wrote.

“Has your member of Congress become a cosponsor of H.R.2903 or S.1562? If not, please let us know so that we can help you reach out to encourage them to co-sponsor, or to thank them for their support,” he added.

Brewers Association CEO Bob Pease sent a similar note to members over the weekend, outlining the specifics of the bill and encouraging Craft Brewers Conference attendees to visit booth #1213, at BrewExpo America, to submit pre-written emails to members of Congress.

“Reaching 200 co-sponsors is something to celebrate,” he wrote. “However, our work isn’t finished and we need your help.”

As a refresher, the craft-friendly legislation would lower excise taxes on all brewers, importers, distillers, cider producers and winemakers, and is jointly backed by the BI and the BA. As written, CMBTRA reduces the federal excise tax to $3.50 per barrel on the first 60,000 barrels for domestic brewers producing fewer than 2 million barrels annually. It also reduces the federal excise tax to $16 per barrel on the first 6 million barrels for all other brewers and all beer importers.

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Press Release <![CDATA[Eddyline Brewery Updates Branding, Opens New Facility in New Zealand]]> https://www.brewbound.com/?p=50572&preview=true 2016-05-02T20:18:20Z 2016-05-02T20:18:20Z

Buena Vista, CO – Eddyline Brewery has expanded globally with the opening of a brewery and pizzeria in Nelson, New Zealand.  Eddyline is strongly committed to the concepts of quality and local community by exporting beer around the world negates both concepts.  Opening in New Zealand will allow Eddyline to create the freshest beer and contribute to the local community while building the first of several ‘Basecamps’ for its loyal customers to visit.

“Molley and I have a vision for the Eddyline brand to grow internationally with individual Eddyline brewpubs serving as gateways to incredible places around the world,” says Mic Heynekamp, Founder.

The New Zealand location is brewing the flagship Eddyline Crank Yanker IPA, among other Colorado recipes, while creating new beers that will become feature beers in Colorado. Eddyline New Zealand is continuing the tradition of serving casual gourmet food including wood-fired pizzas in a family-friendly environment.

With the continued focus on quality craft beer while targeting outdoor enthusiasts, the New Zealand location provides locals and tourists alike with world-class biking trails, kayaking and fishing, mirroring the landscape in Buena Vista, Colorado.

With Mic and Molley Heynekamp overseeing the new operation in New Zealand, long-time manager, Brian England was appointed CEO of the US operations. England’s focus is on expanding distribution throughout Colorado and working with Mic and Molley to create synergy between the two Eddyline operations.

“We are excited to operate globally; this expansion gives us a very unique perspective that will allow us to create new and unique beers, give our customers exciting opportunities to travel between locations, and lay the groundwork for future expansions both locally and abroad!  The synergy between Colorado and New Zealand is quite amazing and we look forward to how we can create new opportunities for Eddyline’s customers and employees!” says Brian England, CEO.

Along with the new expansion, Eddyline is freshening up their branding with a new logo and packaging for their entire product range.

“Our previous logo has served us well, but we needed to simplify and enhance its features. The current packaging has a big bold design and they work well individually, but we need to have a set of designs that work well together on the shelf,” explains CEO Brian England.

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Press Release <![CDATA[3 Stars Brewing Cans New Double IPA]]> https://www.brewbound.com/?p=50578&preview=true 2016-05-02T20:18:47Z 2016-05-02T20:00:35Z

WASHINGTON – 3 Stars Brewing Company is set to release it’s third 16 oz. can offering on Friday May 13th. The beer will be released in super limited quantities at the brewery and allocated to a select lineup of accounts in D.C. The new release, named “#ultrafresh”, is an 8.3% Double I.P.A. which will be a continuing series throughout the Summer and Fall being released in limited quantities with the aim to get it into the hands of the consumer at the peak of freshness.

Brewed with Columbus, Topaz, and Galaxy hops on a malt bill of Pilsen with a touch of wheat, this is a bright, crispy, juicy and bitter DIPA perfect for enjoying on the patio, by the pool, or at the ballpark. Get it while it’s #ultrafresh folks. Cheers.

About 3 Stars Brewing Company:

3 Stars Brewing Company is a brewery delivering on the promise of bringing locally hand crafted artisanal ales to the DC beer community. The company was founded by Dave Coleman and Mike McGarvey, two longtime friends who decided to seize the opportunity to build a brewery and produce high quality beer in the District of Columbia – hoping to make this world-class city a world-class craft beer destination.

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Press Release <![CDATA[Fieldwork Brewing Expands Production Capacity]]> https://www.brewbound.com/?p=50570&preview=true 2016-05-02T19:52:43Z 2016-05-02T19:52:43Z

Berkeley, CA – One year old Fieldwork Brewing Company has expanded production capacity at its Berkeley, California brewery to over 12,000 bbls per year. Fieldwork sold over 5,000 bbls in its first 13 months of operation and is forecasting 9,000+ bbls for 2016.

“We are thrilled by the response we have received in the Bay Area since we opened in early 2015,” said Alex Tweet, Co-founder and Head Brewer. “The beers are selling out as quickly as we can package them and this expansion will help us keep up with the growing demand.”

Fieldwork will be expanding production capacity to 18,000 bbls per year in August of 2016.

About Fieldwork Brewing Company:

Fieldwork Brewing Company is a craft brewery founded in Berkeley, CA with a focus on exceptional, honest beer-making. Fieldwork brews are served in its Berkeley taproom and at the finest craft beer focused establishments in Northern California. The Company’s midtown Sacramento Taproom will open in the Summer of 2016.

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Press Release <![CDATA[Lincoln Park Zoo & DryHop Brewers Partner on ‘Chimp Off The Old Block’]]> http://www.brewbound.com/?p=50557&preview=true 2016-05-02T18:43:55Z 2016-05-02T18:43:54Z

Chicago – Lincoln Park Zoo and DryHop Brewers are partnering on the release of a new beer to raise money for the Lester E. Fisher Center for the Study and Conservation of Apes. This is the third consecutive year that the zoo and DryHop are collaborating on a beer; in 2015, a Cantaloupe & Clementine Wit was brewed to support the Crowned Lemur Wish List Fund.

On Saturday, May 14, “Chimp Off The Old Block,” an 8.0% Hazelnut & Fig Maibock, will be exclusively released at Zoo-ologie: Urban Zoo-Fari, the Auxiliary Board of Lincoln Park Zoo’s annual signature fundraiser. DryHop Brewers Chef de Cuisine Jeff Dysart will also serve a Pork Belly dish with Bourbon Fruit Compote and Rice Pudding to pair with the Maibock that’s only available the night of Zoo-ologie. The beer will then be released at DryHop (3155 N. Broadway) on Wednesday, May 18 at 6 p.m. For each pint of “Chimp Off The Old Block” sold, DryHop will donate a dollar to the Lester E. Fisher Center for the Study and Conservation of Apes. More beer release details can be found here.

This year, Lincoln Park Zoo and DryHop Brewers’ collaboration beer is inspired by ingredients from the chimpanzee’s diet and will support the vital research and conservation work to understand and save our closest living relatives. The zoo’s chimpanzees include Hank, Optimus, Kathy, Chuckie, Nana, Cashew, Patrick, Zachary, Cookie, Magadi, and Kibali.

Description: C:\Users\jbraun\Desktop\20081008_201303_01.jpg“This collaboration brings much-needed attention to this imperiled species,” said Director of the Lester E. Fisher Center for the Study and Conservation of Apes Steve Ross. “Our work both at Lincoln Park Zoo and in the field with the Goualougo Triangle Ape Project helps us understand more about our closest living relatives and how we can help conserve them.”

For over a decade, Lincoln Park Zoo scientists have worked to study chimpanzees in their native habitat in Africa as well as those living in zoos and sanctuaries in the United States. Chimpanzees are highly intelligent and adaptable and those living at the Regenstein Center for African Apes have access to touchscreen computer systems, allowing scientists to study their cognition and emotions. This August, the Fisher Center will host the Chimpanzees in Context symposium, a gathering of the world’s preeminent chimpanzee experts, to discuss how best to understand and protect this complex species.

“We love our yearly partnership with Lincoln Park Zoo. This year, we brewed a Hazelnut & Fig Maibock to raise funds to support the care of the zoo’s 11 chimpanzees. Inspired by their diet, this classic German ‘May’ beer gets a facelift with hazelnut and fig. The beer finishes clean and crisp with mild fig, hazelnut, and caramel,” said DryHop Brewers Head Brewer Brant Dubovick.

“Lincoln Park Zoo is thrilled to again partner with DryHop in such a unique and delicious way,” said Debra Rosenberg, Director of Corporate Alliances at Lincoln Park Zoo. “Having DryHop commit funds and support to the animals both in our care and the wild is both encouraging and humbling and to be able to share that with the beer-lovers of Chicago is exceptional.”

“Chimp Off The Old Block” will only be available while it lasts at Zoo-ologie on Saturday, May 14, and at DryHop Brewers, starting Wednesday, May 18 at 6 p.m. Cheers!

ABOUT LINCOLN PARK ZOO

Lincoln Park Zoo, a historic Chicago landmark founded in 1868, is dedicated to connecting people with nature by providing a free, family-oriented wildlife experience. A leader in conservation science both globally and locally, the zoo exemplifies the highest quality animal care and educational outreach. The not-for-profit zoo, managed by The Lincoln Park Zoological Society, is a member-supported organization and one of the nation’s only free, privately managed zoos. For more information, call 312-742-2000 or visit lpzoo.org.

ABOUT DRYHOP BREWERS

DryHop Brewers is a brewery and kitchen in Chicago, Ill. DryHop brews hop-centric ales, in addition to traditional, Belgian, and experimental craft beers – all only available here at the brewery in East Lakeview, and to-go in DryHop’s 64oz growlers and 32oz crowlers. DryHop’s kitchen showcases the artisanal, neighborhood attitude of the brewery through classic and flavorful fare.

Visiting DryHop is all about being in a brewery, feeling connected to the craft brewing and culinary worlds, and most importantly, feeling a personal connection to a community of craftsman. For more information, visit dryhopchicago.com. Follow DryHop on Facebook, and Twitter and Instagram @dryhopchicago.

ABOUT ZOO-OLOGIE

Zoo-ologie is the Auxiliary Board of Lincoln Park Zoo’s signature fundraiser being held on Saturday, May 14, 2016. The event begins at 8 p.m. and will be held at Lincoln Park Zoo. General admission beings at $135 and tickets are limited. For more information or to purchase tickets, please visit zoo-ologie.org.

Founded in 1985, the Auxiliary Board of Lincoln Park Zoo is widely recognized as one of Chicago’s most popular fundraising groups. Their efforts have helped support the zoo’s operating costs and to remain free 365 days a year.

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Press Release <![CDATA[Karl Strauss’ Aurora Hoppyalis Added to Year-Round Lineup]]> http://www.brewbound.com/?p=50564&preview=true 2016-05-02T18:38:47Z 2016-05-02T18:38:47Z

San Diego, CA — The brewing team at Karl Strauss spent more than a year fine tuning the recipe for their much anticipated new IPA, Aurora Hoppyalis. The brand was released as a year-round offering in January and immediately saw an unprecedented sales response in craft beer bars across California. In fact, Aurora Hoppyalis has quickly become a highly coveted beer that is now a top selling IPA in many accounts.

Distributors in Northern California sold out of their first orders in just a couple of days.

“The market response in Northern California has been incredible. Consumers have quickly embraced the beer’s unique profile and our accounts can’t seem to get enough of it,” said Peter August, Regional Sales Manager for Karl Strauss Brewing Company.

Southern California has been equally receptive with accounts calling the company to request the beer.

This dynamic new IPA was born out of the company’s small batch satellite brewery program where brewers are encouraged to experiment with new recipes and unique ingredients. In efforts to meet surging demand, the company recently added another 240-Barrel fermentation tank at their main production brewery in Pacific Beach. “We are excited to release this beer as a year-round offering. Our brewing team worked hard to refine the recipe to make a great representation of a San Diego-style IPA, with intense hop flavor & aroma and mild bitterness. It’s an honor to see the market respond so positively and for the beer to have been recognized by our industry peers at last year’s GABF.” –Matt Johnson, Brewmaster, Karl Strauss Brewing Company.

In addition to the medal win at GABF, Aurora Hoppyalis recently took first place in two different blind taste competitions featuring California brewed IPAs. The first was the annual California Craft Beer Throwdown event held during 2016’s San Francisco Beer Week where Aurora Hoppyalis won the title of “Best Tasting IPA”. And earlier this month, Aurora Hoppyalis won first place in a San Diego-based March Madness-style tournament that included 32 of San Diego’s best-selling IPAs.

Aurora Hoppyalis is now available across California on draft, in 22oz bombers, and in 6 packs of 12oz bottles. To learn more about Karl Strauss Brewing Company’s Aurora Hoppyalis San Diego-style IPA, visit www.karlstrauss.com.

Aurora Hoppyalis Label Copy:

Okay fine, we admit it, you can’t see the Northern Lights this far south. But San Diego has its own version of Aurora Borealis, and ours has cast a hoppy spell over this city. What the rest of the world calls an IPA, San Diego locals consider pale in comparison. Aurora Hoppyalis is our San Diego-style IPA brewed with Simcoe, Mosaic, Amarillo, and Citra hops. Robust flavors and aromas of tropical fruit, pine, and tangerine linger through a dry, crisp finish. Tonight’s forecast: clear hoppy skies.

Beer Specs: 7.0% ABV 60 IBU 4 SRM

About Karl Strauss Brewing Company

Karl Strauss Brewing Company has pioneered the San Diego beer scene since 1989 with innovative beer releases like Aurora Hoppyalis IPA, Mosaic Session IPA, Two Tortugas Belgian Quad, and Wreck Alley Imperial Stout. The brewery has won over 80 medals since 2009 and its Red Trolley Ale is one of the most award-winning beers in the world. The company is currently ranked #45 on the list of the country’s top craft breweries with sole distribution in California. For more information visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.

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Press Release <![CDATA[America’s Beer Distributors Celebrate May as Tavern Month]]> http://www.brewbound.com/?p=50562&preview=true 2016-05-02T18:14:13Z 2016-05-02T18:14:13Z

ALEXANDRIA, Va. – Throughout May, the National Beer Wholesalers Association (NBWA) will recognize the 63rd Annual Tavern Month, a celebration of the many licensed bars and taverns that help fuel excitement in the beer industry and enrich America’s social culture.

Bar and tavern owners have invested heavily in securing and maintaining valuable licenses for the privilege to serve consumers beer at retail. As fellow Main Street businesses, bar and tavern owners partner with America’s more than 3,000 independent, licensed beer distributors in communities across the country to contribute to local economies; support hundreds of thousands of jobs; invest in local communities; and deliver an unparalleled selection of beer to millions of customers every day.

By warehousing, marketing and delivering a record number of brands, beer distributors work with taverns to better understand markets and tailor beer choices for consumers. Distributors’ sales expertise helps taverns create point-of-sale materials including banners, table tents and beer menus to help drive traffic and create excitement in accounts across the country.

Distributors work closely with bar and tavern owners and their employees to provide responsible service as part of an effective system of state-based alcohol regulation. Bar and tavern owners make significant investments in the license that affords them the privilege to sell alcohol. Distributors work with retailers to protect these investments by supporting training programs and ID checks and ensuring responsible business practices. Employees of local beer distribution companies and local taverns live in the communities where they work, and they are invested in keeping those communities safe.

“With more beer choices than ever before, bars and taverns are where consumer tastes are developed, and new styles and brands are discovered,” said John Bodnovich, executive director of American Beverage Licensees. “Local beer distributors deliver the beers – and product knowledge – to bars and taverns so they can meet the needs of their customers.”

“It’s a great American tradition to gather with family, friends or colleagues to enjoy a cold beer in their local bar or tavern,” said NBWA President & CEO Craig Purser. “America’s beer distributors are proud to partner with bar and tavern owners as part of an open and independent system that helps new brands get to market and offers consumers their choice of the largest international brands and the smallest local brews all on the same menu and bar tap.”

“So when you head out to your local watering hole this May, be sure to raise a glass and offer a toast to a system that works so well for brewers, distributors, retailers – and most importantly – the consumer,” Purser added.

About:

The National Beer Wholesalers Association (NBWA) represents the interests of America’s more than 3,000 licensed, independent beer distributor operations in every state, congressional district and media market across the country. Beer distributors are committed to ensuring alcohol is provided safely and responsibly to consumers of legal drinking age through the three-tier, state-based system of alcohol regulation and distribution. To learn more about America’s beer distributors, visit www.AmericasBeerDistributors.com. For additional updates from NBWA, subscribe to The Daily Brew newsletter, follow @NBWABeer on Twitter, watch NBWA videos on www.youtube.com/NBWABeer and like the NBWA Facebook page at https://www.facebook.com/NBWABeer.

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Press Release <![CDATA[Redhook Brewery Introduces New Summer Seasonal]]> http://www.brewbound.com/?p=50559&preview=true 2016-05-02T18:12:26Z 2016-05-02T18:12:26Z

SEATTLE, Wash. – Redhook Brewery introduced a new summer seasonal that is a true Seattle original. Summerhook is a golden rye ale made for Seattle summers: picnics at Green Lake, day games at Safeco Field, or warm evenings at the Fremont Solstice Fair.

Summerhook is a new addition to Redhook’s seasonal line up that features crisp hoppiness and rye malt characteristics. Summerhook’s light body and 4.7 percent ABV make it a refreshing must for the season.

“Our brewing team set out to create the perfect summer beer,” said Nick Crandall, lead innovation brewer at Redhook Brewery. “Summerhook delivers a subtle hop profile to an interesting high rye malt bill. This beer has amazing balance and is refreshing and sessionable. It is everything you would want in a great summer beer.”

Redhook is throwing a launch party for Summerhook at Add-a-Ball in Seattle’s Fremont neighborhood on May 10, 2016, from 5:00 to 8:00 p.m. There will be live performances, beer specials all night, and a food truck featuring a special collaborative Summerhook sauce. The event is the perfect lead in to next month’s Fremont Solstice Fair, where Redhook will have a VIP rooftop party on June 18, 2016. Please join Redhook at Add-a-Ball to meet Crandall and the entire team.

Summerhook is also reflective of an overall branding and packaging refresh for Redhook in 2016. The new packaging features modern classic designs that celebrate Redhook’s heritage and its original look and feel. Extra Special Bitter’s badge and logo lock up inspired the facelift of the entire Redhook brand family, including all core and seasonal beers.

Summerhook will be available nationally starting in early May in six- and 12-packs, and on draught. For more information on Redhook Brewery, visit redhook.com and follow the brewery on Instagram, Facebook, and Twitter.

SUMMERHOOK LAUNCH PARTY DETAILS

  • Date: Tuesday, May 10th
  • Time: 5pm
  • Location: Add-a-Ball; 315 N 36th St #2b, Seattle, WA 9810

Details:

Say hello to Summerhook, Redhook’s new summer seasonal! Summerhook is a golden rye ale that is crisp, refreshing, and built for sunny days. Redhook is launching Summerhook on 5/10 at Add-a-Ball in Fremont where there will be live performances, beer specials, and a food truck featuring a collaborative Summerhook hot sauce. The event starts at 5pm so head over and give Summerhook a try!

About Redhook Brewery

Redhook was born out of the entrepreneurial spirit of early 1980s in the heart of Seattle. While the term didn’t exist at the time, Redhook became one of America’s first craft breweries with its focus on creating a better beer. From a modest start in a former transmission shop in the Seattle neighborhood of Ballard, to a Fremont trolley barn that housed The Trolleyman brewpub, to its current breweries in Woodinville, Wash., and Portsmouth, N.H., Redhook has become one of America’s most recognized craft breweries. Redhook will open a 10-barrel brewpub in the Capitol Hill neighborhood of Seattle in the fall of 2016.

Redhook’s original brews include ESB, Long Hammer IPA, Extra Special Lager (ESL), and a variety of seasonal beers, including Blackhook, Summerhook, and Winterhook. Redhook beers are available on draught and in bottles and cans around the country. For more information, visit www.redhook.com.

Redhook Brewery, Est. Seattle, WA 1981

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Press Release <![CDATA[Portland Brewing Celebrates Rose City Tradition with a Golden Brew]]> http://www.brewbound.com/?p=50554&preview=true 2016-05-02T16:46:01Z 2016-05-02T16:46:01Z

Portland, Ore. — Get ready for summer! Portland Brewing kicks-off the season with a limited-edition beer made exclusively for the Portland Rose Festival. Lemon Blonde Ale celebrates the 109th annual Rose City tradition with a bright citrus aroma and refreshing flavor — making it the perfect addition while enjoying the festivities along Portland’s Waterfront.

Portland Brewing is the exclusive craft beer sponsor of the Rose Festival and brewers created the easy-drinking blonde ale with the festival’s fun atmosphere in mind.

“Bright and golden in hue, the Lemon Blonde features wheat and Munich malts to create a creamy-smooth summertime treat,” notes head brewer Ryan Pappe. He adds, “Three different hop varietals provide a lovely herbal and citrus character. The Lemon Blonde is then kicked up a notch with dried lemon peel.”

Just as the Rose Festival embraces the diverse interests and culture of the community, Lemon Blonde highlights the connection between the different hops. Delta, Cascade and Liberty hops blend perfectly together to deliver a crisp aroma.

Lemon Blonde Ale is available from May 27 through June 12 at CityFair and RoZone along Tom McCall Waterfront Park. For the first time, you can pick up the Rose Festival’s official brew at Fred Meyer growler fill stations inside select Portland metro locations throughout the festival. It will also be available at Portland Brewing’s Taproom, area pubs and restaurants until supplies run out.

ABV: 6% | IBU: 30

About Portland Brewing Company

Celebrating 30 years of passionate brewing in the Rose City, Portland Brewing looks ahead to a future of unwavering obsession over what our civilized world simply can’t live without: great beer. Founded in 1986, the brewery is one of Portland’s craft brewing pioneers and remains committed to the city for which it is named. Portland Brewing is located at 2730 NW 31st Ave., Portland, OR 97210. For more information about Portland Brewing Company, head to its website, Facebook and Twitter.

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Press Release <![CDATA[Samuel Adams Announces Call for Entries for 2016 LongShot American Homebrew Contest]]> http://www.brewbound.com/?p=50551&preview=true 2016-05-02T16:40:55Z 2016-05-02T16:40:55Z

BOSTON — The brewers at Samuel Adams proudly announce a call for entries for the 2016 LongShot American Homebrew contest, and the release of the LongShot Variety six-pack featuring the winning homebrews from last year. This year marks the 20th anniversary of the national contest, which Sam Adams founder and brewer Jim Koch first started in 1996, when there were barely 1,000 breweries operating in the U.S. Today, there are more than 4,000 American breweries in operation and more than 1.2 million people who brew their own beer at home.

Ever since drinkers got their first taste of Boston Lager in 1985, Jim has made it his mission to give back to the craft beer and homebrewing communities through programs such as Samuel Adams Brewing the American Dream and the Craft Brewer Experienceship, Hop Sharing, and the LongShot Homebrew competition. Today, America is the envy of brewers in the rest of the world, where entrepreneurs are taking their inspiration from American craft brewers.

LongShot Homebrew Contest Background:

Jim Koch created the Samuel Adams LongShot American Homebrew Contest to celebrate the innovative spirit of American homebrewers. Jim himself has deep homebrewing roots having brewed the first batch of Samuel Adams Boston Lager in his kitchen 32 years ago, and recently released a book titled “Quench Your Own Thirst,” which details the lessons he’s learned over the past three decades as a brewer and an entrepreneur. A number of past LongShot winners have followed in Jim’s footsteps and gone on to become professional brewers, turning their homebrewing hobby into a full-time career, including Cesar Marron (2013), Don Oliver (2006), Bob Gordash (1996), and 2015 winner Tim Thomssen, who left his full-time job to join a brewery shortly after he won.

“When I first homebrewed Samuel Adams Boston Lager 32 years ago, craft beer didn’t exist as we know it today, and few American beer drinkers had ever tasted a beer with so much flavor,” said Jim Koch, founder and brewer of Samuel Adams. “Today the craft brewing community is flourishing, and we want to recognize our nation’s best homebrewers, by making their delicious brews available to drinkers across the country.”

Calling All Homebrewers for the 2016 Competition:

To celebrate the contest’s 20th anniversary and honor craft beer innovation, Samuel Adams is asking homebrewers to submit their best and most innovative beers for this year’s contest. To be considered for the 2016 LongShot contest, homebrewers must submit a beer whose style is part of the Beer Judge Certification Program (BJCP) Style Guidelines. A full list of applicable styles can be found at http://bjcp.org/stylecenter.php. The 2016 judging panel will consist of notable seasoned brewing experts from across the country, and for the first time, past LongShot winners. Winners will be announced in early October at the 2016 Great American Beer Festival in Denver. The ultimate prize: entries from two winning homebrewers and one Samuel Adams employee winner will be featured in the Samuel Adams LongShot variety pack, available nationwide in 2017. Those interested in entering can visit www.samueladams.com/longshot for contest rules, regulations and information on purchasing a homebrewing kit. The homebrew submission window is July 1-July 22, 2016.

While Samuel Adams is accepting entries for the 2016 contest, the Samuel Adams LongShot American Homebrew Contest variety six-pack with winning brews from the 2015 contest will be available nationwide this spring in select retail locations. The variety pack will include two bottles each of Tim’s Raspberry Berliner Weisse, Kevin’s Belgian Golden Ale, and Colin’s Neighborino Flanders Red Ale.

About the 2015 winners:

  • Tim Thomssen’s Raspberry Berliner Weisse (Lincoln, Nebraska):

At first look, you notice the big frothy head of this Raspberry Berliner Weisse. The bright notes of raspberries are balanced by refreshing tartness, followed by a wonderful fruity sweetness and clean finish. (4% ABV)

  • Kevin Nanzer’s Belgian Golden Ale (Mountain View, California):

This Belgian Golden Ale has notes of fruit, clove and pepper in the aroma, balanced by subtle malt character, with a clean citrus taste and bitterness from the hops. This beer should be sipped slowly to savor the delicious flavors. (9.1 % ABV)

  • Colin Foy’s Neighborino Flanders Red Ale (Samuel Adams Employee Winner, Cincinnati, Ohio):

This Flanders Red was brewed the traditional way, with “younger” beer blended with mature beer that has been aged in wood for several months, while Brettanomyces and Lactobacillus labor to produce fruity, tart and acidic flavors. (6.3 % ABV)

How the winners were chosen:

  • The beers were judged on the aroma, appearance, flavor and mouthfeel according to the style category under which it was submitted. Eight semi-finalists were selected during the first round of judging conducted at three regional judging locations in New England, California, and Illinois.
  • The final winners were ultimately selected by a panel of industry judges including Jim Koch. The winning brews were judged as the best examples of their style. Industry judges include Bob Townsend of the Atlanta Journal-Constitution, Tony Forder of Ale Street News, John Holl of All About Beer Magazine, Jason Alstrom of Beer Advocate, Don Russell (aka “Joe Six Pack”) of Philadelphia Daily News and esteemed beer writers Jay Brooks and Lisa Morrison.
  • The Sam Adams employee winner is voted on by visitors to the Boston Brewery.

How to get your hands on these beers:

The Samuel Adams LongShot Variety Six-Pack is available nationwide in select retail stores beginning in April for a suggested retail price of $9.99 -$10.00 (prices vary by market).

Samuel Adams, Sam Adams, Boston Lager, Brewing the American Dream, LongShot, and American Homebrew Contest are registered trademarks of The Boston Beer Company.

ABOUT THE BOSTON BEER COMPANY:

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation’s great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 60 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the ‘extreme beer’ movement, where it seeks to challenge drinker’s perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and is one of world’s most awarded breweries at international beer competitions. As an independent company, brewing quality beer remains its primary focus. Although Samuel Adams beer is America’s leading craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.

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Press Release <![CDATA[Asheville Brewing Company Releases Perfect Day IPA in Cans]]> http://www.brewbound.com/?p=50546&preview=true 2016-05-02T16:35:25Z 2016-05-02T16:35:25Z

Asheville, NC — Asheville Brewing Company will release Perfect Day IPA, in 6-packs of 12-ounce cans, on a seasonal basis, starting in early May.

The cans will roll out through the summer—or until all the cans that the brewery ordered are filled with delicious beer and imbibed by happy beer lovers. This easy drinking IPA is dry-hopped with large amounts of Citra and El Dorado and clocks in at 6.5 percent ABV.

This will be the first beer in a series of seasonal can releases. The others will be announced at a later date, but look for approximately one new beer-in-a-can from Asheville Brewing each season.

“It makes perfect sense to put Perfect Day in a can for the perfect days of summer,” said Mike Rangel, president of Asheville Brewing Company. “On a river, in the woods, at an outdoor concert—Perfect Day will make all those outdoor adventures even better. As we say on the label ‘Carpe Perfect Dayum!’”

After its debut as a specialty brew three years ago, Perfect Day has become one of Asheville Brewing’s best sellers and has since been added to the regular year-round line-up of beers. This big but smooth IPA offers clean citrus and white wine aromas and flavors. It finishes with a dry, clean bite, that begs for another hopped-up sip.

The new cans will be released at all of Asheville Brewing Company’s three locations on Thursday, April 28. They will be for sale soon afterwards at specialty shops, grocery stores, convenience stores, and elsewhere that cans are available. Perfect Day can be found throughout Western North Carolina and Charlotte, and in select locations elsewhere in N.C., on draft, and in 12-ounce cans (while they last).

For more information on all things Asheville Brewing Company, visit www.ashevillebrewing.com.

Keep Asheville Hoppy! #carpeperfectdayum

About Asheville Brewing Company

Asheville’s third craft brewery opened in 1998 as a mash-up pizza joint, second-run movie theater, and brewpub, all wrapped up in a bright, happy, family-friendly space. The brewpub’s popularity with both locals and visitors enabled a second location, including a 15-barrel brew house, to open in downtown Asheville in 2006. Asheville Brewing installed Western North Carolina’s first in-house canning line in 2011. The Merrimon Avenue mothership’s original 7-barrel system recently joined the Coxe Avenue brewery, consolidating all brewing operations under one roof. The brew crew produced 6,200 barrels of beer in 2015, up from 1,200 barrels in 2011. Asheville Brewing Company’s flagship and one-off brews are distributed in 12-ounce cans, on draft, and in special release 22-ounce bottles throughout Western North Carolina, Charlotte, and in a few other North Carolina cities.

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Press Release <![CDATA[Two Brothers Brewing Announces Release of 2016 Summer Seasonal]]> http://www.brewbound.com/?p=50542&preview=true 2016-05-02T16:10:15Z 2016-05-02T16:10:15Z

WARRENVILLE, Il — Brewed as the quintessential beer that will quench your thirst on a hot summer day comes the 2016 summer seasonal beer from award-winning Chicago craft brewers, Two Brothers Brewing Company. As the sun emerges and temperatures rise, “A bretter DAY” is Two Brothers’ take on a Bière de Mars ale, blending house yeast with Brettanomyces yeast and lemon zest, creating a flavorful, yet sessionable ale with 5.5% ABV and 23.1 IBU. “A bretter DAY” tastes like the best days of any summer—dry, earthy and slightly sweet—and will be available later this month.

“We wanted to make a beer that is ideal for summer, but something that’s unique compared to other seasonals out there,” states Jason Ebel, co-founder of Two Brothers Brewing Company. “A bretter DAY” is a balanced, sessionable beer that is perfect for warm weather, while providing a new style that very few breweries offer.”

Straw yellow in color, Two Brothers “A bretter DAY” reminds us that more desirable days are upon us.

With a light malt sweetness and bright herbal aroma, you can almost taste the kind of day made for bare feet, BBQs and a flavorful, authentic craft beer. Designed to make this summer sensational, “A bretter DAY” pairs ideally with classic foods of summer, including fish, peach cobbler, jam and apple pie.

One of Illinois’ original craft breweries, Two Brothers offers a full line of beers—seven year-rounds, nine seasonals, plus exclusive artisan projects—with a commitment to delivering great taste, integrity and high quality. The 100% family-owned company remains staunchly independent and focuses on making beer with craftsmanship, creativity and conscience, maintaining sustainable practices and supporting their local community.

“We’re not about jumping on board the latest trend. We are dedicated to innovation and moving the craft brew industry forward,” Jason Ebel adds. “We work tirelessly to perfect recipes and processes in order to deliver new introductions that are reliable, of the highest quality and have the kind of great taste our fans have come to appreciate as uniquely Two Brothers.”

Offered in 6-pack bottles, ½ and 1/6 barrels and on tap throughout all Two Brothers distribution areas, the launch of “A bretter DAY” will be celebrated in the brewery’s hometown market of greater Chicagoland.

About Two Brothers Brewing Company

Two Brothers Brewing Company was founded by Jim and Jason Ebel in late 1996. In the past 19 years, the brand has expanded to include a 40,000 square foot brewing facility in Warrenville, Illinois, the Two Brothers Tap House adjacent to the brewery, the 70,000 square foot Two Brothers Roundhouse in Aurora and a new Tap House and Brewery in Scottsdale, Arizona. Two Brothers Brewing Company offers seven year-round beers, nine seasonals and a number of artisan project releases throughout the year. Other Two Brothers ventures include Two Brothers Coffee Roasters, which produced over 75,000 pounds of small-batch roasted, specialty-grade coffee in 2015. Producing award-winning products with equal parts craftsmanship, creativity and conscience, Two Brothers Brewing Company remains 100% family owned and staunchly independent.

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Press Release <![CDATA[Danby Announces Exclusive Licensing Partnership with Anheuser-Busch]]> http://www.brewbound.com/?p=50533&preview=true 2016-05-02T16:02:52Z 2016-05-02T16:02:52Z

FINDLAY, OH – Danby, a manufacturer of appliances, announced it has entered into a licensing partnership with Anheuser-Busch to be the exclusive manufacturer of licensed Budweiser refrigeration products in the United States.

The new partnership will see Budweiser and Bud Light branding brought to life on compact refrigerators using Danby’s new exclusive paint technology.

Jim Estill, President and CEO with Danby, said the company evaluated various partnership opportunities which would enable Danby to offer more to their US customers – specifically evaluating brands whose products lent themselves well to refrigeration.

“In the end, partnering with the biggest beer brand in the world just made sense,” said Estill. “[Danby is] extremely excited about this new business opportunity and the ability it has to grow our business with our current and new customers located in the United States.”

Danby will be manufacturing their Budweiser and Bud Light branded refrigerators using an exclusive paint technology – one whose level of detail is yet unseen in the appliance world, as it is scratch-resistant and one which promises to never chip, peel or fade over time.

“Danby is a great example of how a 70 year old company can stay relevant in the modern world. Over the last 24 months we have worked to perfect our exquisite painting process to ensure every detail of design work is strategically radiated in our finished product. Our impressive in-house design capabilities really manage to add another dimension to the Budweiser and Bud Light brands bringing them to life in a whole new way. This is our first step in a series of evolving design intricacies” said Stephanie Steiner, Product Manager with Danby.

About Danby:

Founded in 1947, Danby is one of North America’s largest manufacturers offering appliances such as microwaves, dehumidifiers, refrigerators, freezers and air conditioners. The company operates three distinct business units – Danby, MicroFridge, and Silhouette. Opened nearly 70 years ago, the family-owned business has four North American offices. For more information on Danby and its products, please visit www.danby.com.

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Press Release <![CDATA[Budweiser Joins Forces with 6 Elite Athletes to Support their Journeys to Rio de Janeiro]]> http://www.brewbound.com/?p=50530&preview=true 2016-05-02T15:51:46Z 2016-05-02T15:51:46Z NEW YORK — Brewing America’s No. 1 full-flavored lager requires tireless hard work, commitment, and attention to detail—so does training, qualifying and competing in the Rio 2016 Olympic and Paralympic Games. Inspired by the devotion and grit that it takes to go for gold, the Official Beer Sponsor of Team USA has recruited six exciting athletes to join Team Budweiser.

From a decathlete to a Paralympic triathlete to a Gold Medalist in Women’s Soccer, each member’s story, personality and commitment to not taking short cuts reflects Budweiser’s all-American values.

Introducing Team Budweiser:

  • Perry Baker: Player for the U.S. National Rugby Team; the sport is making its debut at the Rio 2016 Olympics.
  • Amanda Bingson: 2014 U.S. Outdoor Hammer Throw champion and current U.S. record holder in the event.
  • Richard Browne: 2012 Paralympic Silver Medalist in the Men’s T44 100-Meter Dash.
  • Trey Hardee: 2012 Olympic Silver Medalist in the Decathlon.
  • Becky Sauerbrunn: 2012 Olympic Gold Medalist in Women’s Soccer, 2015 FIFA Women’s World Cup Gold Medalist and Team USA Co-Captain.
  • Melissa Stockwell: The first female soldier in U.S. history to lose a limb in active combat; competed as a swimmer in the 2008 Paralympic games and aiming to compete in the Paratriathalon in Rio.

“We handpicked these athletes because of their inspiring stories, courage and belief that they can achieve something incredible for their country,” said Ricardo Marques, vice president, Budweiser. “These are also the values of Budweiser, and we’re extremely proud to partner with them this summer as they work toward their ultimate goal.”

To celebrate Team Budweiser in the biggest way possible leading up to games, the brand is tapping artist Malika Favre to design a 225-foot tall mural featuring the athletes in midtown Manhattan, with painting set to begin in late May. Team Budweiser has also inspired limited-edition patriotic packaging, set to be released in June. A number of athletes will appear in a new Budweiser national TV spot, scheduled to premiere in June and air during the Rio 2016 Olympics broadcast. Budweiser is also creating a branded and editorial content series that tells the inspiring stories of Team Budweiser athletes, which will premiere in June.

Budweiser will also be working with legendary WNBA star and Two-time Olympic Gold Medalist in Women’s Basketball, Candace Parker, as an ambassador for its Team USA sponsorship.

Budweiser’s partnership with the United States Olympic Committee spans nearly three decades and includes 16 Olympic Games and Olympic Winter Games. The brand has been an Olympic supporter since 1984 when it served as the official beer sponsor of the Los Angeles Olympic Games in 1984.

For more information and updates on Team Budweiser, follow the brand on Twitter, Instagram, and Facebook.

About Budweiser

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

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Press Release <![CDATA[Georgia-Pacific and PAX Corrugated Introduce Custom Packaging Solution for Craft Beer]]> http://www.brewbound.com/?p=50527&preview=true 2016-05-02T22:18:44Z 2016-05-02T15:29:09Z

ATLANTA — Georgia-Pacific Corrugated, a recognized leader in innovative, customer-focused packaging solutions, is introducing a new advancement designed to revolutionize the way craft brewers market their products. In alliance with PAX Corrugated, Georgia-Pacific now offers craft brewers the ability to customize graphics on 6-, 12- and 24-pack carriers. Georgia-Pacific, working closely with HP, has developed a unique digital pre-printed corrugated packaging capability that provides customers with a level of customization and flexibility previously unavailable. This introduction will enable craft brewers to create packaging that attracts consumers at point of sale with high-quality graphics, low minimum order quantities, variable images, all while saving on costly printing plates.

Georgia-Pacific will unveil the new Color-Box® packaging solution for craft brewers at the Craft Brewers Conference & BrewExpo America® in Philadelphia (May 3-6; booth #4005). Georgia-Pacific’s first exhibit at the show in 2014 helped to identify craft brewers’ unique packaging needs. This year, Georgia-Pacific will showcase a solution that meets those needs by officially launching www.customcolorbox.com – an interactive website that serves as a single online destination for craft brewers to design and order their packaging. By accessing the site’s unique features, visitors can easily download a packaging template, upload a design with their own artwork and then send it to Georgia-Pacific Corrugated printing experts to receive a quote and proof. PAX will then produce the package and ensure the final packaging arrives on time – usually 7-10 days after printing.

As the industry expands, craft brewers find themselves in need of new ways to capture consumers’ attention at the point of sale. In 2015, overall beer market sales were $105.9 billion and the craft beer market, $22.3 billion – a 16 percent dollar sales growth, according to the Brewers Association[1]. U.S. craft beer production volume also went up 13 percent in 2015. With this new Georgia-Pacific Color-Box packaging solution, small and large craft brewers alike can now customize their packaging with high-quality graphics while still enjoying fast turnaround and delivery, supporting the demands of this growing industry.

“Georgia-Pacific takes pride in helping brand owners create a voice in the marketplace and we are excited to provide brewers with a canvas to tell their story in a way that is as unique and compelling as the product itself,” said Sergio Morales, director of product and brand development at Georgia-Pacific Corrugated. “In an industry where creativity is a must – in both flavor and design –www.customcolorbox.com makes designing eye-catching packaging as easy as possible, so brewers can focus on their core business: making quality beer.

“The ordering website complements our Litho-Corr™ and litho-laminate offerings, allowing us to serve the creative needs of small and big customers alike. We have invested in technology that positions us to be a provider of choice for an entrepreneur trying to start their brewery or an established brewer.”

With decades of experience supporting brands of all sizes and across a spectrum of consumer product categories, Georgia-Pacific is the first provider in North America that offers digitally printed corrugated that is ideally suited to help craft brewers maximize the potential of their packaging to tell their story. Color-Box packaging was developed specifically to make it easy for brand owners to use high graphic corrugated packaging as a marketing tool and can help brewers not only to create impactful packaging for their regular varietals but also to offer retailers exclusive and seasonal offerings.

Georgia-Pacific’s Color-Box packaging solutions include a full range of corrugated packaging, printing and special offerings such as coatings, foil stamping, embossing and debossing, and flatbed diecutting. Georgia-Pacific and PAX Corrugated have the flexibility to accommodate sudden demand spikes, ensuring that craft brewers always have creative and engaging packaging on hand.

To learn more about Georgia-Pacific’s Color-Box packaging for craft brewers, visit www.customcolorbox.com.

About Georgia-Pacific Corrugated

Georgia-Pacific is a recognized leader in innovative, customer-focused packaging solutions. The company maintains a commitment to safety, sustainability and consistent quality in its manufacture of high graphic and traditional corrugated packaging, with brands such as CubeLogic®, Greenshield®, Color-Box® packaging, Litho-Corr™, and Brand Ready Packaging®. The company’s Innovation Institute® simulates retail and packaging environments, allowing customers to experience sustainable innovation and novel package design solutions in action. For more information visit www.gpcorrugated.com.

About PAX Corrugated

PAX Corrugated Products’ association with Color-Box® packaging allows us to serve the creative needs of both large and small companies. Whether it is the entrepreneur starting a small brewery or an established brewer, we have the latest technology to allow us to assist with creative packaging solutions and become their valued packaging provider.

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Press Release <![CDATA[DuClaw Brewing Expands Distribution to Rhode Island]]> http://www.brewbound.com/?p=50523&preview=true 2016-05-02T15:24:18Z 2016-05-02T15:24:18Z

Baltimore, MD. – DuClaw Brewing Co. of Baltimore announces partnership with C&C Distributors of West Greenwich, Rhode Island. For the first time ever craft beer lovers of The Ocean State will be able to find DuClaw’s diverse range of award-winning specialty craft brews on local retailer’s shelves.

DuClaw Brewing Co.’s distribution network has been growing steadily since the 2011 release of “Sweet Baby Jesus”. The popular Chocolate Peanut Butter Porter took home honors at the Great American Beer Festival, and has been leading the way for DuClaw into new markets ever since. DuClaw will be offering their core lineup of brews, which includes ‘Sweet Baby Jesus’, ‘Funk’ a blueberry citrus wheat ale, ‘Neon Gypsy’ their flagship IPA, as well as a Blood Orange variation of ‘Neon Gypsy’. DuClaw will also offer many unique seasonal and limited release beers to the market throughout the year.

“We’re very excited to be bringing our beers to the state of Rhode Island alongside C&C Distribution.” said DuClaw Founder Dave Benfield. “There is a well documented and long running history of brewing within the state, and we feel many of our core and specialty beers will be well received within this highly knowledgeable craft community.”

For more information, visit www.duclaw.com

About DuClaw Brewing Company

DuClaw Brewing Company is a Baltimore, Maryland based craft brewery founded in 1996. The company has released more than 65 unique beers and countless variations and blends, and is available in select liquor stores, restaurants and bars throughout Maryland, DC, New Jersey, Delaware, Virginia, North Carolina, Pennsylvania, West Virginia, Ohio, South Carolina, Kentucky and now Rhode Island! DuClaw’s state-of-the-art, 60,000 square foot brewing facility produces over 35,000 barrels per year to keep pace with their ever-expanding lineup of specialty brews.

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