Dec 9-10,2013
Santa Monica, CA
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Brewbound Session: Brewers Who Sell More Than Beer

Brewbound Session: Brewers Who Sell More Than Beer

While innovation of beer styles has proven to be an effective method of differentiation (just ask Wynkoop), the intentions and business models shared at the Brewbound Session affirmed that brewery executives with large-scale ambitions recognize their roles as not just liquid vendors, but also as message diplomats and entertainment hubs.